As an online reatiler, focusing your revenue and resources one external search can be an appealing option. A much neglected arena by the online retail market comes in the form of own on-site search. Many online retailers remain poorly serviced by their own online internal search yet continue to invest time, energy and funds into paid traffic boosting search engine optimisation stratergies in order to increase the number of visitors to their sites. A significant fact for many online retailers lies in the fact of regularly poor conversion rates once visitors land on site. Locayta search has proven to increase conversions by at least
Labelled as one of the most sophisticated search functionalities available on the market, some of the world’s largest online retailers including Boohoo.com, employ their Intelligent Site Search. Technologically advanced, Locayta Search is specifically optimised for connecting your customers to your products on your site in a way that is efficient, timely and results in higher levels of conversion.
How does it work?
Uniquely, Locayta’s technology is able to learn from what your individual customers are searching for on your site, in order to improve the search results each time. Using a system that learns from your customers’ behaviour, results are continually being produced based on what your customers want. As well as this Locayta Search features easy-to-use add of capabilities such as intelligent navigation, predictive type-ahead and spell correction.
Where does Locayta Balance Factor come in?
Locayta’s Balance Factor is a tool developed in house to enhance the search driven merchandising on retailers’ sites by giving a unique element of control to the retailer. Locayta’s balancing technology allows search results from your customers to be influenced or skewed by other factors including popularity based upon previous purchases, or margin, which can be pre-determined by you to keep in control of your business sales.
“For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”
Catherine Turner, eCommerce manager at Boohoo.com