Archive for May, 2013


As an online reatiler,  focusing your revenue and resources one external search can be an appealing option. A much neglected arena by the online retail market comes in the form of own on-site search. Many online retailers remain poorly serviced by their own online internal search yet continue to invest time, energy and funds into paid traffic boosting search engine optimisation stratergies in order to increase the number of visitors to their sites. A significant fact for many online retailers lies in the fact of regularly poor conversion rates once visitors land on site. Locayta search has proven to increase conversions by at least

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Locayta Search

Labelled as one of the most sophisticated search functionalities available on the market, some of the world’s largest online retailers including Boohoo.com, employ their Intelligent Site Search. Technologically advanced, Locayta Search is specifically optimised for connecting your customers to your products on your site in a way that is efficient, timely and results in higher levels of conversion.

How does it work?

Locayta-Search-ranking-algorithm

Uniquely, Locayta’s technology is able to learn from what your individual customers are searching for on your site, in order to improve the search results each time. Using a system that learns from your customers’ behaviour, results are continually being produced based on what your customers want. As well as this Locayta Search features easy-to-use add of capabilities such as intelligent navigation, predictive type-ahead and spell correction.

Where does Locayta Balance Factor come in?

Locayta’s Balance Factor is a tool developed in house to enhance the search driven merchandising on retailers’ sites by giving a unique element of control to the retailer. Locayta’s balancing technology allows search results from your customers to be influenced or skewed by other factors including popularity based upon previous purchases, or margin, which can be pre-determined by you to keep in control of your business sales.

A review…

“For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

Catherine Turner, eCommerce manager at Boohoo.com

Locayat Shop Window

As a multi-branded retailer, managing the positioning of your differing labels and well known household named brands is no easy task and can take countless man hours to get the job done correctly. But what happens if this resource simply isn’t an option or within budget? Developing an online retail business and providing that sort of merchandising management, whether it be from scratch with a small start up, or trying to give a well established online shopping destination a boost, is no mean feat. Enter Locayta Freestyle Merchandising and their specific Brand Adjacency technology. Keep reading to find out more.

What is it?

To optimise sales and drive revenue, Locayta’s technology enables multi branded retailers to manage the placement of brands within their retail sites. Working as a visual merchandising tool, Locayta Brand Adjacency allows you to determine the exact sequencing of brands on both category pages and search results pages. Such precision in terms of positioning resolves many potential problems presented to multi-branded online retailers;  business led objectives can call for retailers to maintain utmost control when it comes to be the positioning of brands, this can be both extreemes from displaying certain brands together, or ensuring certain brands are kept apart, the technology uniquely allows this.

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How does it work?

Locayta Brand Adjacency uses  Locayta Balance Factor® working dynamically using brand information. Utilising other variables in addition including newness, stock levels and margin, the technology is able to order the display of your products down to your exact preferences. . This feature works cohesively in conjunction with other functions including Product RecommendationsProduct Search and Visual Merchandising, all of which are managed in Locayta’s easy to use control panel. Whatever the requirement, Locayta Freestyle Merchandising can provide brand adjacency functionality to help retailers to manage the deployment of brands on their site.

Get involved… 

Locayta Brand Adjacency and Locayta Balance Factor® are part of software as a service model from Locayta Freestyle Merchandising® meaning that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit www.locayta.com today.

Locayta Freestyle Merchandising in action: We speak to new Locayta client WorkwearHouse

WorkwearHouseWhen it comes to establishing a working relationship with a new client, it’s important that we consider their individual requirements, aims and objectives in the digital arena. We recently spoke to new Locayta client WorkwearHouse to hear about their experience of setting up a new online search solution using Locayta Freestyle Merchandising®.

The client brief

As one of the top online suppliers of workwear and promotional clothing in the UK, WorkwearHouse has a vast product offering which demands complex functionality from their online platform.  Dedicated to a premium level of customer service, as well as offering free personalisation on all garments, Workwearhouse came to Locayta with a slick, effective and high-performing e-commerce site at the top of their list of priorities.

With a costly and ineffective search system already in place, WorkwearHouse were looking for big changes and improvements in their search functionality. Damon Horney, Managing Director says “We had a search system on the site provided by another company. It was hugely expensive and didn’t deliver results that were proportionate to the cost. On the other hand, the search functionality that came with our standard shopping cart software was far too basic. We needed something that would give a level of convenience to our shoppers but that was also affordable within our business model.”

The strategic solution

Locayta’s Intelligent Search features, designed to equip ecommerce vendors to present search results within a guided navigation framework, have been a revelation to the company according to Damon. “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities.”

Service and relationships

As well as providing highly sophisticated search features for WorkwearHouse, Locayta’s Software as a Service model and general working style also impressed Damon.

“Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service.”

Initial results

After just a few months, the technology has led to improved performance of WorkwearHouse’s online platform. Damon said, “We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.”

Locayta Intelligent Site Search and Navigation can be used as a stand-alone product or as a part of the full Locayta Freestyle Merchandising® platform. To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.

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Product Recommendations are well established as one of the most successful and effective eCommerce features and functionalities out there. Providing the ability to place personalised products alongside the items being browsed is a quick win when it comes to trying to increase your conversion rates.  Average order values can also benefit from this increasing basket spends and encouraging those higher order values, driving sales revenue. Want to know more about how Locayta Product Recommendations go one step further than this? Keep reading…

Locayta Product Recommendations

Using the collective intelligence on your users on your site, Locayta’s technology works to implement relevant, personal and constantly updated product suggestions to your users. Locayta’s prduct recommendations are unique in their level of personalisation through the use of specially designed behavioural merchandising algorithms. Such user actions on your retail site including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time.

Some examples…

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Locayta client, Mark Wakeley, Change Manager at Tesco says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Catherine Turner, eCommerce manager agreed, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

As a retailer, when it comes to evaluating whether investing more into your online merchandising is worthwhile, it becomes helpful to review and look at other similar experiences from established, aspiring and well performing eCommerce merchants. Covering all levels of the spectrum from new and emerging to world renowned, Locayta’s client list is a good place to start when doing your research. That’s why today we’ve collated some of their feedback on their experiences and indications in terms of results direct from the retailers themselves. From Prezzybox to boohoo,com, Superdry and Tesco, check out some feedback on Locayta Freestyle Merchandising below.

Prezzybox

Founder and Managing Director Zak Edwards from Prezzybox.com has been pleased with the results. He said, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

boohoo

Catherine Turner, eCommerce Manager at Boohoo.com, is also pleased with the features, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Superdry

Head of eCommerce at Superdry Chris Griffin said, “We undertook extensive research to find a system that could improve our search and merchandising performance and Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth”.

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Mark Wakeley, Change Manager at Tesco Clothing agrees, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Continuing from our discussion from What’s happening in merchandising at Locayta, today we’re discussing everything that’s new in search. Well established as a leading technology company, here at Locayta we pride ourselves in being on the pulse of new discoveries and innovations when it comes to online search.  For their advanced search functionalities, which is unrivalled in today’s environment, clients on board include Boohoo, Paperchase and Tesco.  So lets take a look at some of the leading technology which is getting the online retail community talking about Locayta Search.

So what’s new for merchandising?

balance factor in action

Locayta Balance Factor is a unique technology you won’t find anywhere else. The functionality is exciting in its ability to be able to provide total control to online retailer through the use of customised metrics to control search results and product displays. Balance Factor causes search results to be skewed by metrics such as popularity or profit margin etc, depending on the clients objectives, in addition to the normal “text relevancy” sorting rules you’d find on a standard search. This means your merchandising is truly search driven and resulting in the products which benefit your business the most.

SEO Page-Builder gets right to the heart of most retailers problems helping to build traffic online, by transforming you retail site’s searches into highly focused and relevant SEO pages. This works to dramatically increase the volume of relevant organic search pages on your site. As well as a highly increased search efficiency, the technology also produces a greater choice of relevant products resulting in highly satisfied customers. Clients are seeing the potential to achieve huge increases in additional online sales revenue.

Magento

Magento Merchandising extension is the ideal merchandising solution for existing Magento customers. All of the advantageous features available with Freestyle Merchandising® are easily transferable to Magento users with an easy to apply plug in which slots straight into the Magento platform. Locayta’s extensions are fully approved, instantly downloadable and ready to go straight into the Magento system.

How to get started…

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta-Search-ranking-algorithm

As a technology company that’s constantly developing and adding new functionality to its online merchandising offer, Locayta Freestyle Merchandising is never short of new, exciting and relevant solutions to the online retail market. With clients on board including Boohoo, Paperchase and Tesco, there’s no room so sit still in such an evolving and ever changing environment and this comes naturally in order to meet customer demands as well as exceed industry standards.

So what’s new for merchandising?

Brand Adjacency: As a multiple brand retailer, it can be difficult to achieve the delicate balance needed when it comes to merchandising your brands whether they are totally separate, competitive, different or the same. Locayta’s Brand Adjacency tool  allows you the retailer to manage the deployment and sequencing of brands on your website, through applying set rules about where brands appear in relation to each other.

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Locayta Shop Window: As the online market continues to expand at such a rapid rate, as a retailer standing out in a crowd when it comes to unique functionalities is not easy.  Locayta Shop Window is a click to buy shopping widget that retailers can deploy on third party sites, as display advertising, as a quick and cost effective way to extend their online reach and increase conversion rates.

Locayta M-Commerce: Multi channel is becoming an ever growing environment for retailers with high aspirations. With a real opportunity to engage with your audience and expand your reach, embracing mobile is a must-do.  Locayta M-Commerce is  a click-to-buy iPhone shopping application that retailers can deploy as a quick and cost effective way to extend their online presence.

Behavioural targeting: Research shows that in some cases, 98% of site visitors will leave a website without making a purchase. To allow clients to effectively re-engage with customers who have abandoned their site without purchasing, Locayta have developed advanced Behavioural targeting technology which learns from the user behaviour on your site to initiate customer specific merchandising.

How to get started…

Amongst the many services available from Locayta, the above services come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Watch out next week when we’ll be talking about what’s new for search at Locayta.

Locayta-Product-Sequencing

Within online merchandising, Product Recommendations are one of the most important online marketing tools that a retailer can deploy within their virtual offering. With the powerful ability to dramatically improve both conversion rates and average basket order values, they are are known as an online merchandising no brainer.  Locayta Product Recommendations use the collective intelligence on your users on your site, to implement relevant, personal and consistantly updated product suggestions to your users. User actions on the retail site such as viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on the retail site. Today we’re taking a look at a few case studies of Locayta Product Recommendations, how they have worked and are continuing to work for existing clients.

Three Case Studies

Tesco.com

Tesco turned to Locayta Freestyle Merchandising to enhance their online clothing store with the use of product recommendations and more recently accessory recommendations. Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Locayta-speech

Boohoo.com

With the launch of their new website, Boohoo.com were seeking an online merchandising solution to support their growing business.They turned to Locayta who could provide the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation. Catherine Turner, eCommerce manager said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Paperchase.co.uk

Product recommendations are crucial to online retailing success of stationary retailer, Paperchase. Adrian Spence, Head of eCommerce  explains, “Our products are all about driving newness and offering fresh collections. At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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When it comes to the online space and retail, trawling the ever so engaged online merchandising community online can be a confusing place; theories here and there, ideas thrown about and revolutions stumbled upon every other day. In such a new and evolving space, much research and reading up is no bad thing, but if you’re looking for a quick summary of a few key wins to consider when it comes up upgrading your online merchandising, you’ve come to the right place.

Locayta Freestyle Merchandising drives sales for clients including Boohoo, Superdry and Tesco by concentrating on three key areas of functionality and develop these in order to upgrade the level of merchandising on the respective sites. These are…

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1. Site Search: This is a full featured intelligent search that learns and ensures your customers always find what they are looking for. As one of the most sophisticated search technologies available, Locayta search learns what your customers are searching for delivering the right products quickly and accurately resulting in increased customer satisfaction and higher click through rates. The search also employs features like Auto-complete and Spell Correction to further this.

2. Product Recommendations: Relevant, compelling and intelligent product recommendations to drive sales. As one of the most beneficial marketing tools a retailer can deploy, Locayta Product Recomendations have the ability to dramatically improve conversion rates by making highly personalised product suggestions in real time using intelligence on behavioural algorithms direct from your customers.

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3. Visual Merchandising: Giving you the opportunity to take control of product sequencing on category pages and search results. Increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction are just some of the things you can expect here. Locayta provide the ability to translate traditional in store visual merchandising, online.

Retailers can expect on average an increase of 19% in revenues after deploying Locayta Search, Recommendations and Merchandising. Want to know more? Complete your details in this form here to receive a complementary copy of Best Practices in Online Retail and get a free Locayta Freestyle Merchandising demo. What are you waiting for?

RWtech13LOGO_Finalist

More exciting news greets us this week as Locayta have been nominated and short-listed for Retail Week’s Technology Awards. Along with only six other contenders in the running, Locayta have been selected for the award for the Ecommerce Innovation of the Year for their work with Nicole Farhi aiding the re-launch of their website with the Locayta Freestyle Merchandising® technologies.

The award, presentation of which takes place on 9th June 2013 in London, recognises an online technology vendor and retailer partnership  that best demonstrates a technology implementation which has allowed advanced development within an e-commerce business or trade more effectively using the internet.

Why Locayta?

champagne

In 2012 Nicole Farhi launched a brand new eCommerce strategy focusing heavily on improving public trust, service fulfilment and customer experience. A large part of this focus lay in the integration of bespoke search and merchandising technology from Locayta.

Part of the integration included Locayta Intelligent Navigation, which enabled Nicole Farhi to integrate search criteria and facets according to their specific products and market. Incorporating a “search that learns”, the technology tracks user behaviour including searches, selections and basket additions to adapt search results to each individual customer. This has resulted in optimised product results to each customers specific search criteria at that specific moment, offering a truly personalised service. In addition to this, Locayta worked closely with Nicole Farhi to develop unique functionalities including Synonym Recognition which which ensured all search terms would result in fruitful searches such as “Shipping” or “Delivery Details”.

Will North, eCommerce Manager at Nicole Farhi said, “I worked with Locayta in a previous role as a content coordinator so I knew that using their unique solution would make my life a lot easier. Compared to other agencies the correspondence and visibility between the technical team and support managers is always highly visible. I chose Freestyle Merchandising because I knew it would enhance our strategy and streamline our eCommerce management.

The Results

Since implementing Locayta Freestyle Merchandising Nicole Farhi have reported that the site has delivered a significantly more sophisticated, responsive and intelligent search performance with amazing results. The statistics from the first 6 months of implementing the system are compelling and confirm that:

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Conversion rates have risen by 56%

Revenue has increased by 20%

Transactions have risen by 30%

Bounce rates have reduced by 27%

Pages per visit have risen by 5%

Average visitor time on the site has risen by 5%

Wish us luck!

With the awards only a few weeks away, we’ve got high hopes for the upcoming event. For more information on the event, or on attending check out Retail Week’s site here. For more information on the soon-to-be award winning services available at Locayta, visit our website here. Wish us luck!