More exciting news greets us this week as Locayta have been nominated and short-listed for Retail Week’s Technology Awards. Along with only six other contenders in the running, Locayta have been selected for the award for the Ecommerce Innovation of the Year for their work with Nicole Farhi aiding the re-launch of their website with the Locayta Freestyle Merchandising® technologies.

The award, presentation of which takes place on 9th June 2013 in London, recognises an online technology vendor and retailer partnership  that best demonstrates a technology implementation which has allowed advanced development within an e-commerce business or trade more effectively using the internet.

Why Locayta?


In 2012 Nicole Farhi launched a brand new eCommerce strategy focusing heavily on improving public trust, service fulfilment and customer experience. A large part of this focus lay in the integration of bespoke search and merchandising technology from Locayta.

Part of the integration included Locayta Intelligent Navigation, which enabled Nicole Farhi to integrate search criteria and facets according to their specific products and market. Incorporating a “search that learns”, the technology tracks user behaviour including searches, selections and basket additions to adapt search results to each individual customer. This has resulted in optimised product results to each customers specific search criteria at that specific moment, offering a truly personalised service. In addition to this, Locayta worked closely with Nicole Farhi to develop unique functionalities including Synonym Recognition which which ensured all search terms would result in fruitful searches such as “Shipping” or “Delivery Details”.

Will North, eCommerce Manager at Nicole Farhi said, “I worked with Locayta in a previous role as a content coordinator so I knew that using their unique solution would make my life a lot easier. Compared to other agencies the correspondence and visibility between the technical team and support managers is always highly visible. I chose Freestyle Merchandising because I knew it would enhance our strategy and streamline our eCommerce management.

The Results

Since implementing Locayta Freestyle Merchandising Nicole Farhi have reported that the site has delivered a significantly more sophisticated, responsive and intelligent search performance with amazing results. The statistics from the first 6 months of implementing the system are compelling and confirm that:

fingers crossed

Conversion rates have risen by 56%

Revenue has increased by 20%

Transactions have risen by 30%

Bounce rates have reduced by 27%

Pages per visit have risen by 5%

Average visitor time on the site has risen by 5%

Wish us luck!

With the awards only a few weeks away, we’ve got high hopes for the upcoming event. For more information on the event, or on attending check out Retail Week’s site here. For more information on the soon-to-be award winning services available at Locayta, visit our website here. Wish us luck!