Within online merchandising, Product Recommendations are one of the most important online marketing tools that a retailer can deploy within their virtual offering. With the powerful ability to dramatically improve both conversion rates and average basket order values, they are are known as an online merchandising no brainer.  Locayta Product Recommendations use the collective intelligence on your users on your site, to implement relevant, personal and consistantly updated product suggestions to your users. User actions on the retail site such as viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on the retail site. Today we’re taking a look at a few case studies of Locayta Product Recommendations, how they have worked and are continuing to work for existing clients.

Three Case Studies


Tesco turned to Locayta Freestyle Merchandising to enhance their online clothing store with the use of product recommendations and more recently accessory recommendations. Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”



With the launch of their new website, Boohoo.com were seeking an online merchandising solution to support their growing business.They turned to Locayta who could provide the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation. Catherine Turner, eCommerce manager said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”


Product recommendations are crucial to online retailing success of stationary retailer, Paperchase. Adrian Spence, Head of eCommerce  explains, “Our products are all about driving newness and offering fresh collections. At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.