As a technology company that’s constantly developing and adding new functionality to its online merchandising offer, Locayta Freestyle Merchandising is never short of new, exciting and relevant solutions to the online retail market. With clients on board including Boohoo, Paperchase and Tesco, there’s no room so sit still in such an evolving and ever changing environment and this comes naturally in order to meet customer demands as well as exceed industry standards.

So what’s new for merchandising?

Brand Adjacency: As a multiple brand retailer, it can be difficult to achieve the delicate balance needed when it comes to merchandising your brands whether they are totally separate, competitive, different or the same. Locayta’s Brand Adjacency tool  allows you the retailer to manage the deployment and sequencing of brands on your website, through applying set rules about where brands appear in relation to each other.


Locayta Shop Window: As the online market continues to expand at such a rapid rate, as a retailer standing out in a crowd when it comes to unique functionalities is not easy.  Locayta Shop Window is a click to buy shopping widget that retailers can deploy on third party sites, as display advertising, as a quick and cost effective way to extend their online reach and increase conversion rates.

Locayta M-Commerce: Multi channel is becoming an ever growing environment for retailers with high aspirations. With a real opportunity to engage with your audience and expand your reach, embracing mobile is a must-do.  Locayta M-Commerce is  a click-to-buy iPhone shopping application that retailers can deploy as a quick and cost effective way to extend their online presence.

Behavioural targeting: Research shows that in some cases, 98% of site visitors will leave a website without making a purchase. To allow clients to effectively re-engage with customers who have abandoned their site without purchasing, Locayta have developed advanced Behavioural targeting technology which learns from the user behaviour on your site to initiate customer specific merchandising.

How to get started…

Amongst the many services available from Locayta, the above services come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Watch out next week when we’ll be talking about what’s new for search at Locayta.