Continuing from our discussion from What’s happening in merchandising at Locayta, today we’re discussing everything that’s new in search. Well established as a leading technology company, here at Locayta we pride ourselves in being on the pulse of new discoveries and innovations when it comes to online search.  For their advanced search functionalities, which is unrivalled in today’s environment, clients on board include Boohoo, Paperchase and Tesco.  So lets take a look at some of the leading technology which is getting the online retail community talking about Locayta Search.

So what’s new for merchandising?

balance factor in action

Locayta Balance Factor is a unique technology you won’t find anywhere else. The functionality is exciting in its ability to be able to provide total control to online retailer through the use of customised metrics to control search results and product displays. Balance Factor causes search results to be skewed by metrics such as popularity or profit margin etc, depending on the clients objectives, in addition to the normal “text relevancy” sorting rules you’d find on a standard search. This means your merchandising is truly search driven and resulting in the products which benefit your business the most.

SEO Page-Builder gets right to the heart of most retailers problems helping to build traffic online, by transforming you retail site’s searches into highly focused and relevant SEO pages. This works to dramatically increase the volume of relevant organic search pages on your site. As well as a highly increased search efficiency, the technology also produces a greater choice of relevant products resulting in highly satisfied customers. Clients are seeing the potential to achieve huge increases in additional online sales revenue.


Magento Merchandising extension is the ideal merchandising solution for existing Magento customers. All of the advantageous features available with Freestyle Merchandising® are easily transferable to Magento users with an easy to apply plug in which slots straight into the Magento platform. Locayta’s extensions are fully approved, instantly downloadable and ready to go straight into the Magento system.

How to get started…

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.