As a retailer, when it comes to evaluating whether investing more into your online merchandising is worthwhile, it becomes helpful to review and look at other similar experiences from established, aspiring and well performing eCommerce merchants. Covering all levels of the spectrum from new and emerging to world renowned, Locayta’s client list is a good place to start when doing your research. That’s why today we’ve collated some of their feedback on their experiences and indications in terms of results direct from the retailers themselves. From Prezzybox to boohoo,com, Superdry and Tesco, check out some feedback on Locayta Freestyle Merchandising below.


Founder and Managing Director Zak Edwards from has been pleased with the results. He said, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”


Catherine Turner, eCommerce Manager at, is also pleased with the features, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”


Head of eCommerce at Superdry Chris Griffin said, “We undertook extensive research to find a system that could improve our search and merchandising performance and Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth”.


Mark Wakeley, Change Manager at Tesco Clothing agrees, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.