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Product Recommendations are well established as one of the most successful and effective eCommerce features and functionalities out there. Providing the ability to place personalised products alongside the items being browsed is a quick win when it comes to trying to increase your conversion rates.  Average order values can also benefit from this increasing basket spends and encouraging those higher order values, driving sales revenue. Want to know more about how Locayta Product Recommendations go one step further than this? Keep reading…

Locayta Product Recommendations

Using the collective intelligence on your users on your site, Locayta’s technology works to implement relevant, personal and constantly updated product suggestions to your users. Locayta’s prduct recommendations are unique in their level of personalisation through the use of specially designed behavioural merchandising algorithms. Such user actions on your retail site including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time.

Some examples…

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Locayta client, Mark Wakeley, Change Manager at Tesco says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Catherine Turner, eCommerce manager agreed, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.