Locayta Freestyle Merchandising in action: We speak to new Locayta client WorkwearHouse

WorkwearHouseWhen it comes to establishing a working relationship with a new client, it’s important that we consider their individual requirements, aims and objectives in the digital arena. We recently spoke to new Locayta client WorkwearHouse to hear about their experience of setting up a new online search solution using Locayta Freestyle Merchandising®.

The client brief

As one of the top online suppliers of workwear and promotional clothing in the UK, WorkwearHouse has a vast product offering which demands complex functionality from their online platform.  Dedicated to a premium level of customer service, as well as offering free personalisation on all garments, Workwearhouse came to Locayta with a slick, effective and high-performing e-commerce site at the top of their list of priorities.

With a costly and ineffective search system already in place, WorkwearHouse were looking for big changes and improvements in their search functionality. Damon Horney, Managing Director says “We had a search system on the site provided by another company. It was hugely expensive and didn’t deliver results that were proportionate to the cost. On the other hand, the search functionality that came with our standard shopping cart software was far too basic. We needed something that would give a level of convenience to our shoppers but that was also affordable within our business model.”

The strategic solution

Locayta’s Intelligent Search features, designed to equip ecommerce vendors to present search results within a guided navigation framework, have been a revelation to the company according to Damon. “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities.”

Service and relationships

As well as providing highly sophisticated search features for WorkwearHouse, Locayta’s Software as a Service model and general working style also impressed Damon.

“Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service.”

Initial results

After just a few months, the technology has led to improved performance of WorkwearHouse’s online platform. Damon said, “We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.”

Locayta Intelligent Site Search and Navigation can be used as a stand-alone product or as a part of the full Locayta Freestyle Merchandising® platform. To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.