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As a multi-branded retailer, managing the positioning of your differing labels and well known household named brands is no easy task and can take countless man hours to get the job done correctly. But what happens if this resource simply isn’t an option or within budget? Developing an online retail business and providing that sort of merchandising management, whether it be from scratch with a small start up, or trying to give a well established online shopping destination a boost, is no mean feat. Enter Locayta Freestyle Merchandising and their specific Brand Adjacency technology. Keep reading to find out more.

What is it?

To optimise sales and drive revenue, Locayta’s technology enables multi branded retailers to manage the placement of brands within their retail sites. Working as a visual merchandising tool, Locayta Brand Adjacency allows you to determine the exact sequencing of brands on both category pages and search results pages. Such precision in terms of positioning resolves many potential problems presented to multi-branded online retailers;  business led objectives can call for retailers to maintain utmost control when it comes to be the positioning of brands, this can be both extreemes from displaying certain brands together, or ensuring certain brands are kept apart, the technology uniquely allows this.

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How does it work?

Locayta Brand Adjacency uses  Locayta Balance Factor® working dynamically using brand information. Utilising other variables in addition including newness, stock levels and margin, the technology is able to order the display of your products down to your exact preferences. . This feature works cohesively in conjunction with other functions including Product RecommendationsProduct Search and Visual Merchandising, all of which are managed in Locayta’s easy to use control panel. Whatever the requirement, Locayta Freestyle Merchandising can provide brand adjacency functionality to help retailers to manage the deployment of brands on their site.

Get involved… 

Locayta Brand Adjacency and Locayta Balance Factor® are part of software as a service model from Locayta Freestyle Merchandising® meaning that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit www.locayta.com today.