Archive for June, 2013


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As online merchandising and virtual retail specialists, Locayta work with a broad scope of websites and retailers on a daily basis,so it’s safe to say they have their finger on the pulse of the online retail world. In the same vain, Locayta are constantly working on new innovative solutions and refining best practice for online retailers. If you’re trying to grow your online offer and want to know areas where you could improve, keep reading to see some common areas for improvement which have proved to reap huge success from Locayta clients to date including boohoo.com, Superdry and Tesco.

Where can I improve?

Using key indicators including conversion rates and average order value, Locayta have identified three key areas for improvement within retail sites which can be upgraded to improve performance. Currently such improvements have been proven to increase sales for Locayta’s existing clients by up to 19%.

1. Visual Merchandising: Locayta’s functionality here allows their clients to take control of product displays in terms of sequencing on both category pages and in search results. Catherine Turner, eCommerce Manager at Boohoo, currently employs this functionality,  “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“. 

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2. Site Search: Ason-site search specialists, Locayta are able to offer a fully featured, intelligent search that learns and ensure that your customers find what they are searching for. For Zak Edwards at Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

3. Product Recommendations: For all online merchandisers, Product Recommendations prove to be the most fruitful feature to increase conversion rates and average spends. Locayta’s Product recomendations are unique in that they are compelling and intelligent guaranteed to drive sales. Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.

Get involved…

Locayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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When it comes to enhancing your user experience, you can’t beat personalisation. A one fix for all approach to online merchandising is not a progressive one, and interest does not lie with the consumer. If you’re an aspiring online business and are in the market for a search and merchandising solution which can help you to enhance the experience for your customers, you’ve come to the right place.

Why is personalisation so important?

The ability to provide your customers with a truly personalised service when it comes to shopping online on your website is invaluable. The average UK shopper testifies to spending an impressive £3,370 per year online, and with this sort of information, the economic boom of online shopping is well under way and standing out in a crowded market is difficult and presents a challenge to many online retailers. The aim is to to create truly integrated, multi-channel merchandising functionality that reflects and complements the physical high street experience. To truly serve the consumer, as an online retailer, you need to create both powerful and unique user journies that inspire shoppers to buy. When it comes to search, the experience and usability must be quick, efficient and convenient, whilst the visual displays need to be compelling.  Add on functions such as product recommendations have to be acutely relevant.

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How can Personalisation be economical?

When you think of personalisation for you customers online you’d usually associate it coming with the cost of  hundreds of man hours and endless resource. At Locayta Freestyle Merchandising, this isn’t the case. With innovative in-house developed technology, the element of control available with many automated functions, providing your customers with a truly personal experience has never been so easy. Locayta’s Product Recommendations offer a high level of personalisation with the use of behavioural tecnhology which is able to optimise displays to your customers behaviour. This technology also spans across Search, producing a Search that Learns, meaning results are consistantly and dynamically improving.  Using one main Control Panel to action all of this, Locayta Freestyle Merchandising accomodates for you the retailer’s,  priorities, to be included in the mix to achieve the desired results.

Where do I start?

mongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The simple answer is, yes. As an online retailer, the priority lies with driving sales, generating revenue and increasing the profitability made from the products you are trying to sell to your virtual customer.  Any strategies or special features you can apply to help connect your customer to the correct product and that all important point of purchase, the better for you as a business. Today We’re going to discuss the features available at Locayta.com to enhance your online search.

Locayta Search

With the ability to raise sales by up to 30%, Locayta Search is enjoyed by clients big and small including the likes of Tesco.com, Boohoo.com and Superdry.com. As one of the most specialist online merchandising in the market, Locayta believe many online retailers are poorly served by their internal on-site search. Priding itself in a unique and well researched and practised approach, Locayta Search learns from user behaviour unlike any other. Documenting and reacting to customer interactions through the use of behavioural algorithms, as well as providing the ability for retailers’ own strategic objectives to be thrown into the mix, Locayta Search provides the perfect balance looking after the interests of both the customer, and the retailer.

Intelligent Navigation: Locayta’s Search Engine, provides intelligent site search and navigation for websites. Site search results are provided within a “Guided Navigation” framework on the web-page, displaying the relevant refinement options (“Facets”) available to the user and allowing them to drill-down using those refinement options.

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Auto-Complete: As soon as your customers start typing in the search box of your website, Locayta’s auto-complete function will recommend likely product and search terms.

Spell Correction: Locayta Search will catch any misspelling, mistyping or misunderstanding including the most vague search impulse!

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Adobe’s decision to discontinue support for their Mercado merchandising software has caused many retailers to consider what would be a suitable replacement. Today we’re discussing why Locayta Freestyle Merchandising might be a suitable replacement for Mercado. Once you’re settled on an eCommerce solution, it can be hard to consider moving to new and more prosperous opportunities. Due to the nature of the eCommerce world and the consistently developing nature of the online retail business, constant re-evaluation and self analysis is essential to ensure your retail platform is performing to it’s optimum. Whilst knowing which step to take may be difficult, the success of your online business must come first. Today we’re discussing the Mercado platform and suggesting some reasons why Locayta Freestyle Merchandising is a suitable replacement.

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Why replace Mercado?

It comes as standard that any online retail enhancing service you use needs to be constantly updated and be moving with the times. Worrying news reaches us this past few weeks with reports finding that Adobe have discontinued their merchandising solution, Mercado. Having already stopped development of the application, no further upgrades and improvements to functionality will be made. In addition Adobe have announced that total support for the application will be withdrawn from December 2013. For Mercado users, this can be unsettling news. That’s why today we’re talking through Locayta Freestyle Merchandising as a suitable replacement.

Why Locayta Freestyle Merchandising?

1.         Locayta Freestyle Merchandising covers Search, Merchandising and Behavioural product recommendations in one single platform. With so many elements of your online merchandising to consider, managing several aspects across several platforms it not a logical or effective solution. Unlike other platforms, Locyata Freestyle Merchandising offers control of several components from one single control panel. Locayta client, Prezzybox.com said, ““We have total control. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

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2.         Balance Factor technology gives you, the retailer, complete control of the visual merchandising of your products. Every eCommerce solution should have a unique offer which you won’t find anywhere else, and Balance Factor is Locayta’s. Developed in house by the team, the innovative functionality allows you to determine the exact sequence of products across all pages of your retail site using your own objectives as benchmarks. Prezzybox.com added, “We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix.

3.         In-context tool kit allows retailers to see exactly what is happening on their site. Visibility of your users’ journey is of utmost importance when it comes to really getting to know your users and realise how you can optimise their merchandising functionalities. Locayta’s behavioural algorithms work to track the actions of your customers interactions in search, browsing and purchasing, in order to learn from their behaviour to optimise your product displays. This unique visibility means you can be sure you are delivering what your users want.

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4.         Rules engines allows retailers to completely control the behaviour of their site in response to user activity. Using the own in house developed technology, Locayta Balance Factor, you can set up merchandising rules and set strategies according to your stock mix. This means you can select which product area you’d like to push, set rules according to your own business needs, respond to user behaviour as well a implement sophisticated merchandising strategies. For Prezzybox, Locayta has delivered results. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix”.

5.         Built on a scalable & extensible software framework, so super-fast real-time platform, but easy to extend.  Within the online merchandising industry, things are constantly developing, changing and moving forwards, so it’s impossible to select one solution and stick to it, you must be open and adaptable to new and developing functionalities to help improve your performance. Unlike others, Locayat Freestyle Locayta client Tesco say, “Freestyle Merchandising is easy to use and you receive full support. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.” This effectively means Locayta Freestyle Merchandising are future-proof in their expendable and adaptable nature.

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6.         Good service reputation. It sounds obvious, but you’d be surprised how many online merchandising solutions don’t offer this. Locayta client, Superdry says, “They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

How to get started with Locayta Freestyle Merchandising…

To see Locayta Freestyle Merchandising® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, it’s important to embrace advanced and well developed merchandising techniques, especially when they can result in improved conversion rates and average order values for your business. Cross-selling is a huge opportunity to not only enhance user experience on site, but also offers important business led advantages too seizing all merchandising opportunities, which has been proven to increase the revenue performance of websites typically by 15% or more. Read on to find out more.

Cross Selling at Locayta

Locayta’s cross selling feature set offers the unique combination of product recommendations, merchandising and search functionality  to enhance online sales for retailers. Such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities to push additional sales  and enhance your bottom line numbers are seized.Locayta’s technology includes the placement of Product Recommendations on product detail pages, visual merchandising with strategic product sequencing using Locayta’s unique Balance Factor on search pages as well as on the home page, add to basket and check-out pages. Understanding the relationship between products, your user behaviour and the information you store about your products, Locayta can strategically place highly likely purchase options on screen both in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.

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Cross Sellling in action

Locayta client, The British Museum’s Ecommerce Manager Fabrice Druelle is impressed with Locayta’s cross selling features, he said, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.”

Take action…

The effect of the cross selling technologies discussed today, are immediate and results in increased conversion rates and higher average order values. Product RecommendationsBalance Factor and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Connecting your customers to your product is key to improving your conversion rates and and profitability online. Ensuring your customer experiences a quick, efficient and easy to use process when it comes to finding the product they are looking for is a main driver for sales as well as an effective method of incurring increased revenue for your online retail business. Offering a service which is unique and meets all these demands is essential in today’s competitive market; keep reading to see how Locayta are doing just this.

Locayta Search and Navigation

As online specialists, Locayta Search is able to offer a sophisticated feature set which works to engage users and increase those key drivers such as conversion rates and average order values. Some key features involved are outlined below.

Intelligent Navigation; presents your range of products strategically in a guided navigation framework. This works with your product data to enable your customers to drill-down into certain refinement options defined by you. This can be  anything from category, brand, price, colour, size, newness and more

Predictive type-ahead; cleverly suggests alternative and related search terms based on the collective intelligence both your users and products.

Spell Correction; which catches any misspelling or miss-typings into search to avoid any possibility of returning zero results.

Locayta Balance Factor®; enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability. Using the Locayta Control Panel, you can decide which options are displayed to your customers, in which order and  the number of options you’d like to display. Multiple configurations are possible within Locayta’s technology. You can optimise different types of searches as well as specific search terms, putting you in control of your search results and the products displayed to your customers.

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Some feedback…

Locayta client and eCommerce success story, boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

Where to go from here?

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Within such a lively, exciting and opportunist field such as online merchandising, innovation and winning solutions are rife and probably at their peak right about now. Welcome to the world of eCommerce and search solutions; this new and fast developing arena offers a wealth of choice when it comes to upgrading your online retail offer, but as a retailer how do you know which is the right one for you and which step to take next? Today we’e talking about Locayta Freestyle Merchandising and how it compares to some equivalent products out there in the market today.

Who are you looking for?

With statistics such as, “62.31% of shoppers still fail to complete their transaction online” very much apparent within the online space, its definite that your virtual merchandising strategy takes some consideration, and comparing similar companies who claim to offer similar things is only a natural evolutionary process in order to find the right solution for you. Other search and merchandising solutions, including the likes of Mercado, which is now better known as Adobe’s Search&Promote, may claim to offer a similar standard of service, but below we’re going to talk through a few unique selling points we think makes Locayta Freestyle Merchandising stand out from the crowd.

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One touch point: Unlike similar merchandising and search solutions where functionalities must be controlled from a number of differing sources, the vast scope of features available across the Locayta Freestyle Merchandising porfolio, including vidual merchandising, behevioural merchandising and search driven merchandising, can be controlled from one single touch point making management of your merchandising cost, resource and time efficient. 

Unique technologies: Whilst other merchandising solutions may claim to offer truly unique and innovative technologies, this is no exaggeration at Locayta. Where other companies may have ceased releasing new updates and simply rely on their existing offering, Locayta is the opposite. With an in-house technical team who constantly work closely with clients to meet their individual needs by developing bespoke and never-seen-before functionalities, there is always a new offering from Locayta. Take Locayta Balance Factor technology for example, its revolutionising retailers’ merchandising across the web including clients such as Tesco and Boohoo.com.

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Unrivalled visibility and insight: The ability to see your customer experience from all angles is priceless and Locayta Freestyle Merchandising accommodates just this. Using behavioural algorithms, Locayta is able to track your users behaviour and learn from habits and movements around your site. In search, results can be driven and skewed by your users’ behaviour meaning strategies can be sophisticated in being based around user behaviour. This rare insight is not a usual offer from Locayta equivalents.

Adaptable and workable: Whilst many companies claim to offer personalised services and one on one treatment for their retail partners, at Locayta, this is actually true. William North, eCommerce Manager at new Locayta client Nicole Farhi reported, “Compared to other agencies I always found that Locayta dealt quickly with support issues. The correspondence and visibility between their technical team and support managers is always highly apparent compared to others.” Superdry’s Chris Griffin agrees, “They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Get started…

To see Locayta Freestyle Merchandising® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

When looking at examples of online retail success stories, boohoo.com jump out as one of the best out there. The fast fashion affordable retailer has cemented itself officially in the top ten fashion eCommerce businesses of recent years. Getting into this position doesn’t happen overnight. What are they doing so well? For their on-site search and visual merchandising functionalities, Boohoo.com chose Locayta Freestyle Merchandising; known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com  now feature personalised merchandising and a fast accurate and effective on-site search.

Boohoo.com say…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What features?

To enhance their on site search functionality, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. Boohoo.com also make use of Locayta’s Rules Based Merchandising technology, creating a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

The next steps…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.