When looking at examples of online retail success stories, boohoo.com jump out as one of the best out there. The fast fashion affordable retailer has cemented itself officially in the top ten fashion eCommerce businesses of recent years. Getting into this position doesn’t happen overnight. What are they doing so well? For their on-site search and visual merchandising functionalities, Boohoo.com chose Locayta Freestyle Merchandising; known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com  now feature personalised merchandising and a fast accurate and effective on-site search.

Boohoo.com say…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What features?

To enhance their on site search functionality, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. Boohoo.com also make use of Locayta’s Rules Based Merchandising technology, creating a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

The next steps…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.