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Connecting your customers to your product is key to improving your conversion rates and and profitability online. Ensuring your customer experiences a quick, efficient and easy to use process when it comes to finding the product they are looking for is a main driver for sales as well as an effective method of incurring increased revenue for your online retail business. Offering a service which is unique and meets all these demands is essential in today’s competitive market; keep reading to see how Locayta are doing just this.

Locayta Search and Navigation

As online specialists, Locayta Search is able to offer a sophisticated feature set which works to engage users and increase those key drivers such as conversion rates and average order values. Some key features involved are outlined below.

Intelligent Navigation; presents your range of products strategically in a guided navigation framework. This works with your product data to enable your customers to drill-down into certain refinement options defined by you. This can be  anything from category, brand, price, colour, size, newness and more

Predictive type-ahead; cleverly suggests alternative and related search terms based on the collective intelligence both your users and products.

Spell Correction; which catches any misspelling or miss-typings into search to avoid any possibility of returning zero results.

Locayta Balance Factor®; enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability. Using the Locayta Control Panel, you can decide which options are displayed to your customers, in which order and  the number of options you’d like to display. Multiple configurations are possible within Locayta’s technology. You can optimise different types of searches as well as specific search terms, putting you in control of your search results and the products displayed to your customers.

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Some feedback…

Locayta client and eCommerce success story, boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

Where to go from here?

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.