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As an online retailer, it’s important to embrace advanced and well developed merchandising techniques, especially when they can result in improved conversion rates and average order values for your business. Cross-selling is a huge opportunity to not only enhance user experience on site, but also offers important business led advantages too seizing all merchandising opportunities, which has been proven to increase the revenue performance of websites typically by 15% or more. Read on to find out more.

Cross Selling at Locayta

Locayta’s cross selling feature set offers the unique combination of product recommendations, merchandising and search functionality  to enhance online sales for retailers. Such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities to push additional sales  and enhance your bottom line numbers are seized.Locayta’s technology includes the placement of Product Recommendations on product detail pages, visual merchandising with strategic product sequencing using Locayta’s unique Balance Factor on search pages as well as on the home page, add to basket and check-out pages. Understanding the relationship between products, your user behaviour and the information you store about your products, Locayta can strategically place highly likely purchase options on screen both in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.

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Cross Sellling in action

Locayta client, The British Museum’s Ecommerce Manager Fabrice Druelle is impressed with Locayta’s cross selling features, he said, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.”

Take action…

The effect of the cross selling technologies discussed today, are immediate and results in increased conversion rates and higher average order values. Product RecommendationsBalance Factor and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.