Adobe’s decision to discontinue support for their Mercado merchandising software has caused many retailers to consider what would be a suitable replacement. Today we’re discussing why Locayta Freestyle Merchandising might be a suitable replacement for Mercado. Once you’re settled on an eCommerce solution, it can be hard to consider moving to new and more prosperous opportunities. Due to the nature of the eCommerce world and the consistently developing nature of the online retail business, constant re-evaluation and self analysis is essential to ensure your retail platform is performing to it’s optimum. Whilst knowing which step to take may be difficult, the success of your online business must come first. Today we’re discussing the Mercado platform and suggesting some reasons why Locayta Freestyle Merchandising is a suitable replacement.

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Why replace Mercado?

It comes as standard that any online retail enhancing service you use needs to be constantly updated and be moving with the times. Worrying news reaches us this past few weeks with reports finding that Adobe have discontinued their merchandising solution, Mercado. Having already stopped development of the application, no further upgrades and improvements to functionality will be made. In addition Adobe have announced that total support for the application will be withdrawn from December 2013. For Mercado users, this can be unsettling news. That’s why today we’re talking through Locayta Freestyle Merchandising as a suitable replacement.

Why Locayta Freestyle Merchandising?

1.         Locayta Freestyle Merchandising covers Search, Merchandising and Behavioural product recommendations in one single platform. With so many elements of your online merchandising to consider, managing several aspects across several platforms it not a logical or effective solution. Unlike other platforms, Locyata Freestyle Merchandising offers control of several components from one single control panel. Locayta client, Prezzybox.com said, ““We have total control. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

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2.         Balance Factor technology gives you, the retailer, complete control of the visual merchandising of your products. Every eCommerce solution should have a unique offer which you won’t find anywhere else, and Balance Factor is Locayta’s. Developed in house by the team, the innovative functionality allows you to determine the exact sequence of products across all pages of your retail site using your own objectives as benchmarks. Prezzybox.com added, “We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix.

3.         In-context tool kit allows retailers to see exactly what is happening on their site. Visibility of your users’ journey is of utmost importance when it comes to really getting to know your users and realise how you can optimise their merchandising functionalities. Locayta’s behavioural algorithms work to track the actions of your customers interactions in search, browsing and purchasing, in order to learn from their behaviour to optimise your product displays. This unique visibility means you can be sure you are delivering what your users want.

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4.         Rules engines allows retailers to completely control the behaviour of their site in response to user activity. Using the own in house developed technology, Locayta Balance Factor, you can set up merchandising rules and set strategies according to your stock mix. This means you can select which product area you’d like to push, set rules according to your own business needs, respond to user behaviour as well a implement sophisticated merchandising strategies. For Prezzybox, Locayta has delivered results. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix”.

5.         Built on a scalable & extensible software framework, so super-fast real-time platform, but easy to extend.  Within the online merchandising industry, things are constantly developing, changing and moving forwards, so it’s impossible to select one solution and stick to it, you must be open and adaptable to new and developing functionalities to help improve your performance. Unlike others, Locayat Freestyle Locayta client Tesco say, “Freestyle Merchandising is easy to use and you receive full support. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.” This effectively means Locayta Freestyle Merchandising are future-proof in their expendable and adaptable nature.

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6.         Good service reputation. It sounds obvious, but you’d be surprised how many online merchandising solutions don’t offer this. Locayta client, Superdry says, “They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

How to get started with Locayta Freestyle Merchandising…

To see Locayta Freestyle Merchandising® in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.