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The simple answer is, yes. As an online retailer, the priority lies with driving sales, generating revenue and increasing the profitability made from the products you are trying to sell to your virtual customer.  Any strategies or special features you can apply to help connect your customer to the correct product and that all important point of purchase, the better for you as a business. Today We’re going to discuss the features available at Locayta.com to enhance your online search.

Locayta Search

With the ability to raise sales by up to 30%, Locayta Search is enjoyed by clients big and small including the likes of Tesco.com, Boohoo.com and Superdry.com. As one of the most specialist online merchandising in the market, Locayta believe many online retailers are poorly served by their internal on-site search. Priding itself in a unique and well researched and practised approach, Locayta Search learns from user behaviour unlike any other. Documenting and reacting to customer interactions through the use of behavioural algorithms, as well as providing the ability for retailers’ own strategic objectives to be thrown into the mix, Locayta Search provides the perfect balance looking after the interests of both the customer, and the retailer.

Intelligent Navigation: Locayta’s Search Engine, provides intelligent site search and navigation for websites. Site search results are provided within a “Guided Navigation” framework on the web-page, displaying the relevant refinement options (“Facets”) available to the user and allowing them to drill-down using those refinement options.

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Auto-Complete: As soon as your customers start typing in the search box of your website, Locayta’s auto-complete function will recommend likely product and search terms.

Spell Correction: Locayta Search will catch any misspelling, mistyping or misunderstanding including the most vague search impulse!

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.