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When it comes to enhancing your user experience, you can’t beat personalisation. A one fix for all approach to online merchandising is not a progressive one, and interest does not lie with the consumer. If you’re an aspiring online business and are in the market for a search and merchandising solution which can help you to enhance the experience for your customers, you’ve come to the right place.

Why is personalisation so important?

The ability to provide your customers with a truly personalised service when it comes to shopping online on your website is invaluable. The average UK shopper testifies to spending an impressive £3,370 per year online, and with this sort of information, the economic boom of online shopping is well under way and standing out in a crowded market is difficult and presents a challenge to many online retailers. The aim is to to create truly integrated, multi-channel merchandising functionality that reflects and complements the physical high street experience. To truly serve the consumer, as an online retailer, you need to create both powerful and unique user journies that inspire shoppers to buy. When it comes to search, the experience and usability must be quick, efficient and convenient, whilst the visual displays need to be compelling.  Add on functions such as product recommendations have to be acutely relevant.

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How can Personalisation be economical?

When you think of personalisation for you customers online you’d usually associate it coming with the cost of  hundreds of man hours and endless resource. At Locayta Freestyle Merchandising, this isn’t the case. With innovative in-house developed technology, the element of control available with many automated functions, providing your customers with a truly personal experience has never been so easy. Locayta’s Product Recommendations offer a high level of personalisation with the use of behavioural tecnhology which is able to optimise displays to your customers behaviour. This technology also spans across Search, producing a Search that Learns, meaning results are consistantly and dynamically improving.  Using one main Control Panel to action all of this, Locayta Freestyle Merchandising accomodates for you the retailer’s,  priorities, to be included in the mix to achieve the desired results.

Where do I start?

mongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.