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As online merchandising and virtual retail specialists, Locayta work with a broad scope of websites and retailers on a daily basis,so it’s safe to say they have their finger on the pulse of the online retail world. In the same vain, Locayta are constantly working on new innovative solutions and refining best practice for online retailers. If you’re trying to grow your online offer and want to know areas where you could improve, keep reading to see some common areas for improvement which have proved to reap huge success from Locayta clients to date including boohoo.com, Superdry and Tesco.

Where can I improve?

Using key indicators including conversion rates and average order value, Locayta have identified three key areas for improvement within retail sites which can be upgraded to improve performance. Currently such improvements have been proven to increase sales for Locayta’s existing clients by up to 19%.

1. Visual Merchandising: Locayta’s functionality here allows their clients to take control of product displays in terms of sequencing on both category pages and in search results. Catherine Turner, eCommerce Manager at Boohoo, currently employs this functionality,  “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“. 

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2. Site Search: Ason-site search specialists, Locayta are able to offer a fully featured, intelligent search that learns and ensure that your customers find what they are searching for. For Zak Edwards at Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

3. Product Recommendations: For all online merchandisers, Product Recommendations prove to be the most fruitful feature to increase conversion rates and average spends. Locayta’s Product recomendations are unique in that they are compelling and intelligent guaranteed to drive sales. Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.

Get involved…

Locayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.