Archive for July, 2013


Locayat Shop Window

This month, Internet Retailing reported that “UK shoppers spent £586.9m a week online, on average, in June. That’s 18.3% up on the same month last year.” On top of this, they also added that, “Some 9.7% of all retail spending took place over the internet. That put the average weekly spend across all retailing put at £6.9bn, up from £6.6bn at the same time last year and £6.8bn in May. The amount spent across UK retail rose by 3.8%, year on year, and 0.2% compared to the previous month. The volume of goods bought rose by 2.2% on last year and 0.2% on last month”.

As the online retail market continues to thrive in our ever-changing shopping environment, its important, as an online retailer, to ensure you are able to optimise your own performance under this trend. Maintaining focus on increasing your conversion rates as well as average order values works to drive and progress your retail business forwards in this  space.

How to increase Conversion Rates and Average Order Values…

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Locayta Visual Merchandising uses unique Locayta Balance Factor® technology to manipulate the display of products on your site, both in search results and on category pages. The display of products in a pre-conceived order based upon either information on user behaviour within your site or your own preferences, enhances the amount of sales you can drive. The technology determines the sequencing of products displayed based on various facets including popularity, profit margin, newness to site, highest rated, stock availability and sale velocity. The pre-sets made all enhance the amount of sales driven within every single user visit.

Locayta’s Intelligent Site Search and Navigation provide sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.

Locayta Product recommendations  are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers proving a highly effective tool for conversion rate increase.

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Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned baskets without making a purchase. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an eCommerce vendor, employing add on features to enhance your online product offer, is a no brainer. All online retail platforms look to increase conversion rates and average order values, and it’s a well known fact that Product Recommendations are one of the most successful and effective eCommerce features and functionalities out there to do just this.

Locayta Product Recommendations

Uniquely, Locayta’s technologies are able to position personalised products alongside the items currently being browsed using the collective intelligence on your users on-site. The technology works to implement relevant, personal and constantly updated product suggestions to your users. The level of personalisation is devised through specially designed behavioural merchandising algorithms; customer actions including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time. Below are some examples of current user experiences…

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

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Boohoo.com

Catherine Turner, eCommerce manager said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Paperchase

Paperchase.co.uk

Adrian Spence, Head of eCommerce  explains, “Our products are all about driving newness and offering fresh collections. At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

As an online retail vendor, your on-site search is the foundation for your eCommerce offer, and serves as the key tool to connect your customers with your products. Enhancing this tool and strengthening its capability becomes a must-do when it comes to trying to increase your conversion rates, average order values and overall profitability. The aim here is to ensure your customer experiences a quick and efficient process; keep reading to see how Locayta are doing just this.

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Locayta Search and Navigation

As specialists when it comes to online search, Locayta are able to offer a sophisticated feature set that work together to engage users and resultantly increase those bottom line numbers through your search functonality. This includes Intelligent Navigation, which presents your range of products strategically in a guided navigation framework enabling your customers to drill-down into certain refinement options such as category, brand, price, colour, size, newness and more. It also involves Predictive type-ahead technology; this cleverly suggests alternative and related search terms based on the collective intelligence both your users and products, as well as Spell Correction, which catches any misspelling or miss-typings into search to avoid any possibility of returning zero results.

In addition to the add-on feature sets described above, Locayta also have a unique technology, Locayta Balance Factor®. This enables you to specify the ordering of products on site adjusting customer search results based on metrics such as margin, popularity, newness to site and stock availability. Using the Locayta Control Panel, you can decide which options are displayed to your customers, in which order and  the number of options you’d like to display. Multiple configurations are possible within Locayta’s technology. You can optimise different types of searches as well as specific search terms, putting you in control of your search results and the products displayed to your customers.

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A review from Boohoo.com

Locayta client and eCommerce success story, boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What next?

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Statistics have come in reporting that the UK’s retail market has shown growth higher than expected from the experts, and it comes from the online space.  According to a report in The Guardian, “The volume of sales rose 1.9% compared with a year earlier, and 2.1% compared with April, largely driven higher by internet shopping, according to the Office for National Statistics”. The report continued, “The value of sales was £27.1bn, up 3.1% on an annual basis and 2.1% on a monthly basis, helped by food shopping”.

This only spells good news for online retailers as it seems the market share is ever-growing for the digital retail world, so how can we maximise this opportunity further? Enhancing your conversion rates works to drive and progress your retail business forwards in this opportunistic space, and Locayta Freestyle Merchandising have some tricks to do just this.

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How to increase Conversion Rates?

Locayta’s Intelligent Site Search and Navigation increases conversion rates by providing sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.

Locayta Product recommendations  are the most effective tool out there to increase conversion rates. They are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers.

Locayta Behavioural Targeting is highly effective in increasing conversion rates. It works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Recent market findings report that Mobile traffic made-up up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. Headlines reported sweeping statements claiming that mobile is set to overtake fixed internet access by 2014. The graph below shows the growing occupancy of mobile activity from last year to this, exemplifying that for online retailers, this is definitely a growing space, well worth investment. 

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Getting mobile with Locayta 

Whether you’re already embracing mobile in a small way or need to get involved from scratch, there’s no denying embracing a new platform such as mobile presents a new opportunity to reach out to a new audience who welcome new ways of shopping, browsing and purchasing from your retail offering. As online merchandising experts, Locayta Freestyle Offering provides a comprehensive on-site search and merchandising solution for retailers across the web incluging Tesco, Boohoo and Superdry. With extensive research and resource, Locayta have expanded their skills an expertise into the mobile arena providing mobile search and merchandising solutions, helping retailers extend their reach, expand their sales channels and their overall marketing return on investment, so whatever the market indicates, you’ll be ready.

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How does it work?

As a quick and cost effective way to extend your online presence, Locayta M-Commerce is a click-to-buy iPhone shopping application which you can deploy. The technology works by enabling your customers to browse and search your product offering via the application as well as being able to view product detail pages and add or remove items to / from basket. The innovative technology, which is developed by Locayta in-house, works by storing and indexing your product data independently from your eCommerce site, then directly queries your eCommerce site directly. The technology also supports the highly advanced merchandising feature-set of Locayta Freestyle Merchandising® including product recommendations, visual merchandising and advanced on-site search. When it comes to the point of purchase, your customers are transferred to your eCommerce site. Locayta M-Commerce would be ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites.

Where to start?

Locayta M-Commerce comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.

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As an online retailer, the priority lies with driving sales, generating revenue and increasing the profitability made from your eCommerce platform. Improving these bottom line numbers and encouraging sales growth online most regularly stems from an enhanced online search functionality. New Locayta client, Workwearhouse, came to Locayta looking for a slick, effective and high-performing e-commerce site, and we helped them to achieve just this.

Damon Horney, Managing Director said, “We had a search system on the site provided by another company. It was hugely expensive and didn’t deliver results that were proportionate to the cost. On the other hand, the search functionality that came with our standard shopping cart software was far too basic. We needed something that would give a level of convenience to our shoppers but that was also affordable within our business model.”

Locayta’s Intelligent Search

WorkwearHouse

Locayta’s Intelligent Search allows retailers to present search results within a guided navigation framework, which has been a revelation to the company according to Damon. “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities.” He continued, “Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service.”

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The Results

Locayta Search connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. Damon said, “We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.” Locayta Intelligent Site Search and Navigation can be used as a stand-alone product or as a part of the full Locayta Freestyle Merchandising® platform. To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.

As an ever-growing worldwide business, Tesco have had to embrace the online space  in order to keep their part of the market share. As a retailer with lots of resource and therefore knowledge about that online retail industry, they have become a useful example for ambitious and growing retail businesses. As part of providing an enhanced online offer Tesco currently employ technology from Locayta Freestyle Merchandising. The below video serves as an insight into how Tesco are embracing online and shows how much they view online retail as an area of growth.

After launching online over eleven years ago, 2011 saw a sales increase of 15% for the giant brand. Tesco employ Locayta’s Product Recommendations, which work to increase their online conversion rates by providing highly relevant and personalised product suggestions. In real time, Locayta’s advanced technology makes tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

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Feedback from Tesco…

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.

When looking for a an online merchandising solution, it can help to take a look at a few reviews from existing clients who have already tried out the technology for themselves. After setting up and having experienced the results from Locayta’s merchandising, below we’ve gathered some reviews from existing Locayta Freestyle Merchandising clients, including Prezzybox, boohoo.com, Superdry and Tesco. Check out some feedback on Locayta Freestyle Merchandising below.

Prezzybox

“It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Founder and Managing Director Zak Edwards from Prezzybox.com

boohoo

“For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Catherine Turner, eCommerce Manager at Boohoo.com 

Superdry

“We undertook extensive research to find a system that could improve our search and merchandising performance and Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Head of eCommerce at Superdry Chris Griffin

 

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“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Mark Wakeley, Change Manager at Tesco Clothing

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

As an online only retailer, you might think that in-store visual merchandising techniques don’t apply to you, but you’d be wrong. In a traditional sense, visual merchandising occurs physically with the positioning of merchandise in order to appeal to a customer. This theory transfers seamlessly to online merchandising.  The ability to co-ordinate the strategic display of visual elements within your online platform, including engaging product displays and compelling promotions, can enable you to significantly impact to your online performance translating to higher conversion rates and basket order values for your business.

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How does Visual Merchandising work at Locayta?

1. Behavioural Merchandising: Provides real-time customised recommendations to customers based on their online user behaviour and / or collective intelligence based on other past and present user behaviour.

2. Metrics Driven Merchandising: This feature puts the client in control over their customer experience and increases business management control and visibility. It makes use of online activity data to make product recommendations based on customised metrics to meet the clients objectives. For example, stock levels, most popular, newest product.

3. Search and Search Driven Merchandising: This feature customises product page navigation guided by filters that optimise search results, including product attribute data, page templates and similar product offers.

4. Visual Merchandising: Organises the appearance of your online store from driving the display of visual elements on your site and presenting banner ads based on a category search, to metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock).

5. Personalisation and other customised merchandising strategies: Using Locayta collective intelligence approach, the system can recognise your customer and personalise recommendations even further. This includes personalised email recommendations using the other four layers of functionality to best target your online customers.

Visual Merchandising

Start Visual Merchandising…

Amongst the many services available from LocaytaVisual Merchandising, including Behavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.

Superdry

When an online retail business reaches a certain point, the next natural steps lead to international expansion. If you’re at this point and are looking to do just this, doing your research can uncover multiple challenges and obstacles which can seem overwhelming. Despite this, expanding your eCommerce offer into new markets, can be highly profitable and well worthwhile.  Superdry.com, turned to Locayta to create intelligent and inspiring search and merchandising functionality on a multi-lingual platform across seven of their international sites.

Superdry.com

When it came to putting into action their international expansion, Superdry.com were looking for fully integrated merchandising solution which would provide localised communication within their new markets. Using their product sequencing technology, Locayta’s balance factor was able to strategically position Superdry’s products across their multiple sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time, across the seven different sites.

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Locayta Review from Superdry.com

This is what eCommerce Manager at Superdry.com, Chris Griffin, said,“We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com today.