When an online retail business reaches a certain point, the next natural steps lead to international expansion. If you’re at this point and are looking to do just this, doing your research can uncover multiple challenges and obstacles which can seem overwhelming. Despite this, expanding your eCommerce offer into new markets, can be highly profitable and well worthwhile., turned to Locayta to create intelligent and inspiring search and merchandising functionality on a multi-lingual platform across seven of their international sites.

When it came to putting into action their international expansion, were looking for fully integrated merchandising solution which would provide localised communication within their new markets. Using their product sequencing technology, Locayta’s balance factor was able to strategically position Superdry’s products across their multiple sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time, across the seven different sites.


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This is what eCommerce Manager at, Chris Griffin, said,“We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit today.