As an online only retailer, you might think that in-store visual merchandising techniques don’t apply to you, but you’d be wrong. In a traditional sense, visual merchandising occurs physically with the positioning of merchandise in order to appeal to a customer. This theory transfers seamlessly to online merchandising.  The ability to co-ordinate the strategic display of visual elements within your online platform, including engaging product displays and compelling promotions, can enable you to significantly impact to your online performance translating to higher conversion rates and basket order values for your business.


How does Visual Merchandising work at Locayta?

1. Behavioural Merchandising: Provides real-time customised recommendations to customers based on their online user behaviour and / or collective intelligence based on other past and present user behaviour.

2. Metrics Driven Merchandising: This feature puts the client in control over their customer experience and increases business management control and visibility. It makes use of online activity data to make product recommendations based on customised metrics to meet the clients objectives. For example, stock levels, most popular, newest product.

3. Search and Search Driven Merchandising: This feature customises product page navigation guided by filters that optimise search results, including product attribute data, page templates and similar product offers.

4. Visual Merchandising: Organises the appearance of your online store from driving the display of visual elements on your site and presenting banner ads based on a category search, to metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock).

5. Personalisation and other customised merchandising strategies: Using Locayta collective intelligence approach, the system can recognise your customer and personalise recommendations even further. This includes personalised email recommendations using the other four layers of functionality to best target your online customers.

Visual Merchandising

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Amongst the many services available from LocaytaVisual Merchandising, including Behavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit today.