As an ever-growing worldwide business, Tesco have had to embrace the online space  in order to keep their part of the market share. As a retailer with lots of resource and therefore knowledge about that online retail industry, they have become a useful example for ambitious and growing retail businesses. As part of providing an enhanced online offer Tesco currently employ technology from Locayta Freestyle Merchandising. The below video serves as an insight into how Tesco are embracing online and shows how much they view online retail as an area of growth.

After launching online over eleven years ago, 2011 saw a sales increase of 15% for the giant brand. Tesco employ Locayta’s Product Recommendations, which work to increase their online conversion rates by providing highly relevant and personalised product suggestions. In real time, Locayta’s advanced technology makes tailored suggestions using specially designed behavioural merchandising algorithms. These harness the collective intelligence on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

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Feedback from Tesco…

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.