Recent market findings report that Mobile traffic made-up up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. Headlines reported sweeping statements claiming that mobile is set to overtake fixed internet access by 2014. The graph below shows the growing occupancy of mobile activity from last year to this, exemplifying that for online retailers, this is definitely a growing space, well worth investment. 

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Getting mobile with Locayta 

Whether you’re already embracing mobile in a small way or need to get involved from scratch, there’s no denying embracing a new platform such as mobile presents a new opportunity to reach out to a new audience who welcome new ways of shopping, browsing and purchasing from your retail offering. As online merchandising experts, Locayta Freestyle Offering provides a comprehensive on-site search and merchandising solution for retailers across the web incluging Tesco, Boohoo and Superdry. With extensive research and resource, Locayta have expanded their skills an expertise into the mobile arena providing mobile search and merchandising solutions, helping retailers extend their reach, expand their sales channels and their overall marketing return on investment, so whatever the market indicates, you’ll be ready.

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How does it work?

As a quick and cost effective way to extend your online presence, Locayta M-Commerce is a click-to-buy iPhone shopping application which you can deploy. The technology works by enabling your customers to browse and search your product offering via the application as well as being able to view product detail pages and add or remove items to / from basket. The innovative technology, which is developed by Locayta in-house, works by storing and indexing your product data independently from your eCommerce site, then directly queries your eCommerce site directly. The technology also supports the highly advanced merchandising feature-set of Locayta Freestyle Merchandising® including product recommendations, visual merchandising and advanced on-site search. When it comes to the point of purchase, your customers are transferred to your eCommerce site. Locayta M-Commerce would be ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites.

Where to start?

Locayta M-Commerce comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.