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Statistics have come in reporting that the UK’s retail market has shown growth higher than expected from the experts, and it comes from the online space.  According to a report in The Guardian, “The volume of sales rose 1.9% compared with a year earlier, and 2.1% compared with April, largely driven higher by internet shopping, according to the Office for National Statistics”. The report continued, “The value of sales was £27.1bn, up 3.1% on an annual basis and 2.1% on a monthly basis, helped by food shopping”.

This only spells good news for online retailers as it seems the market share is ever-growing for the digital retail world, so how can we maximise this opportunity further? Enhancing your conversion rates works to drive and progress your retail business forwards in this opportunistic space, and Locayta Freestyle Merchandising have some tricks to do just this.

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How to increase Conversion Rates?

Locayta’s Intelligent Site Search and Navigation increases conversion rates by providing sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.

Locayta Product recommendations  are the most effective tool out there to increase conversion rates. They are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers.

Locayta Behavioural Targeting is highly effective in increasing conversion rates. It works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.