As an online retail vendor, your on-site search is the foundation for your eCommerce offer, and serves as the key tool to connect your customers with your products. Enhancing this tool and strengthening its capability becomes a must-do when it comes to trying to increase your conversion rates, average order values and overall profitability. The aim here is to ensure your customer experiences a quick and efficient process; keep reading to see how Locayta are doing just this.

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Locayta Search and Navigation

As specialists when it comes to online search, Locayta are able to offer a sophisticated feature set that work together to engage users and resultantly increase those bottom line numbers through your search functonality. This includes Intelligent Navigation, which presents your range of products strategically in a guided navigation framework enabling your customers to drill-down into certain refinement options such as category, brand, price, colour, size, newness and more. It also involves Predictive type-ahead technology; this cleverly suggests alternative and related search terms based on the collective intelligence both your users and products, as well as Spell Correction, which catches any misspelling or miss-typings into search to avoid any possibility of returning zero results.

In addition to the add-on feature sets described above, Locayta also have a unique technology, Locayta Balance Factor®. This enables you to specify the ordering of products on site adjusting customer search results based on metrics such as margin, popularity, newness to site and stock availability. Using the Locayta Control Panel, you can decide which options are displayed to your customers, in which order and  the number of options you’d like to display. Multiple configurations are possible within Locayta’s technology. You can optimise different types of searches as well as specific search terms, putting you in control of your search results and the products displayed to your customers.

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A review from Boohoo.com

Locayta client and eCommerce success story, boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What next?

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.