Archive for August, 2013


PR

One of the key merchandising features available to online retailers is Product Recommendations. These are commonly found within retail platforms as a way of pushing add on purchases and encouraging customers to increase their spend. In general, Product Recommendations not only serve to enhance your online product offer, they also have the ability to increase your average order values encouraging those higher order transactions. Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue for online retailers. At Locayta, their Product Recommendations are highly specialised in employing an intelligently personalised technology, enhancing the success of Product Recommendations.

Locayta Product Recommendations

Locayta Behaviour

Using the collective intelligence based upon users’ behaviour on-site, Locayta are able to generate individually user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. l customer actions including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time. a sure fire way to increase your conversion rates.

A user experience…

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta Freestyle Merchandising currently drives sales for a wide portfolio of clients big and small including BoohooSuperdry and Tesco.To do this, Locayta have an effective and productive approach targeting three key areas of functionality within your virtual platform, Site Seach, Product Recommendations and Visual Merchandising, to develop an enhance the performance of a retail platform resulting in an advanced and highly upgraded the level of merchandising for their clients’ sites. Keep reading to find out more.

Product Sequencing

Visual Merchandising: Locayta’s technology uniquey gives you the retailer the ability to translate traditional in store visual merchandising, online. Employing behavioural targeting technology, Locayta are able to use current on-site user behaviour to affect and improve the success of product sequencing on both category pages and search results pages. As this display learns from user behaviour and constantly updates, for existing clients at Locayta, this has resulted in Increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction. Locayta provide the .

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Site Search: Locayta believe most retailers are poorly served by their on-site search functionality. In contrast, they offer a fully featured intelligent search, which once again uses behavioural targeting, and learns from user actions on-site to produce effective search results ensuring your customers always find what they are looking for. As one of the most sophisticated search technologies available, Locayta search learns what your customers are searching for delivering the right products quickly and accurately resulting in increased customer satisfaction and higher click through rates.

Product Recommendations: Uniquely, Locayta’s technologies are able to position personalised products alongside the items currently being browsed using the collective intelligence on your users on-site. The technology works to implement relevant, personal and constantly updated product suggestions to your users.

In summary, retailers can expect on average an increase of 19% in revenues after deploying Locayta Search, Recommendations and Merchandising.  Complete your details in this form here to receive a complementary copy of Best Practices in Online Retail and get a free Locayta Freestyle Merchandising demo. 
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boohoo

As one of the top ten fashion eCommerce businesses of recent years, boohoo.com have experienced unprecedented success in the online world and have excelled within the online women’s clothing space expanding internationally. Known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com opted to use Locayta Freestyle Merchandising technology to improve their online offer. Resulting in optimised online merchandising as well as a fast, accurate and effective on-site search. Keep reading to find out more.

Boohoo.com and Locayta

Upon re-launching their site, Boohoo.com opted to work with Locayta Freestyle Merchandising to enhance their online merchandising and site search functionality. This included guided navigation which uses customised facets to increase the “search-ability” of products by displaying facets for the optimum visual representation of search results with refining options. Locayta also worked with Boohoo.com to implement complex interactive templates including a feature which allows users to “quick view” products without navigating away from the search results, encouraging lower clicks to purchase.

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In addition, Boohoo.com worked with Locayta to launch Behavioural Recommendations which are based on collective and/or individual user behaviour, and work to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. In connection with this, Boohoo.com also employ Rules Based Merchandising from Locayta which enables them to create a customised set of rules to control and optimise their customers’ search results via a field weighting system.

All of the above features discussed work to help Boohoo.com take control over their online sales performance and giving them the power to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

Feedback from boohoo.com

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at BoohooHow to get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, you’ll always be looking for and researching the many possible ways you can work to improve the performance of your online retail platform. This applies to all sorts of online businesses, not just retail, but undeniably one of the most impact-full, beneficial and instantaneous ways to drive sales, revenue and conversion rates is with an improved level of Search Engine Optimization throughout your online offering. Whilst much research is done surrounding this area and it is often thought of as a quick-win solution to low traffic ratings online, Locayta have developed unique technologies which serve to help online retailers take action.

Why improve your SEO?

Having a highly optimised site which is easily detectable by search engines will directly result in an increased volume of traffic to your retail platform. Resultantly, a higher volume of visitors equates to a higher proportion of conversions, meaning a higher volume of sales and overall revenue for your business.

Locayta-Search-ranking-algorithm

Locayta’s SEO Page Builder – how does it work?

As part of their research in improving the performance of online retail platforms through visual and behavioural merchandising, Locayta have developed a unique technology called SEO Page Builder. Cleaverly, this works by creating SEO optimised pages dynamically by turning naturally occurring internal site searches (from customers) into highly focused and developed SEO pages on site. This automation works intelligently to  increase the volume of relevant organic search pages within your website and saves the time consuming task of manually optimising pages.

As they have now been formatted to contain highly relevant terms via Locayta’s extraction from within the results-set in relation to the search query and the most effective and productive key words, these new pages are SEO highly optimised for the Internet search engines. The is the most time efficient and technologically intelligent method of creating detailed SEO-friendly pages, which are dictated, directed and decided by your customers, that will increase the organic search traffic to your site.

What next?

If you want to optimise your SEO, contact Locayta today.

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Investing in an upgraded search for your retail website means much more than a few add on features here and there. Providing your customers with an advanced and more effective search functionality has a direct effect on sales and revenue driven by your online platform. Essentially, an intelligent search will be able to connect your users with your products in an effective and beneficial way for both you and your customers. Keep reading to see how the special features available from Locayta Freestyle Merchnandising, can do just this.

Locayta Search – The facts and figures

Locayta’s intelligent search functionality has the ability to raise sales on an online retail platform by up to 30%. Currently working with key retail players of all sizes, think Tesco.com, Boohoo.com and The British Museum, Locayta’s Search functionality is  one of the most specialist and advanced available on the market today. Strong believers in the power of online search, Locayta believe a large amount of online retailers are poorly served by their internal on-site search.

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What’s different about Locayta Search?

The team in house at Locayta pride themselves  in practising a unique and well researched approach to online search, which is not available elsewhere. Uniquely, Locayta Search is able to learn from user behaviour by documenting and reacting to customer interactions through the use of behavioural algorithms. In addition, Locayta search is able to provide the ability for retailers’ to factor in their own strategic objectives in controlling which specific products are displayed. Providing the perfect balance beteenlooking after the interests of both the customer, and the retailer, Locayta Search is unique and advanced.

Some feedback…

Locayta client boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What now?

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As one of the largest companies in the UK, Tesco.com have a variety of tools at their disposal when it comes to optimising their online offering. Looking to boost their profitability across their virtual platform, Tesco.com turned to Locayta Freestyle Merchandising to explore their visual, behavioural and internal search merchandising technologies. . Keep reading to see how this is making a difference for them.

Tesco & Locayta Freestyle Merchandising

Since launching eleven years ago, Tesco.com’s eCommerce presence has gone from strength to strength including a online sales growth of 15% reported across their product portfolio in 2011. We;re discussing below the specific features taken on by Tesco.com from  Locayta Freestyle Merchandising and how they have impacted their online performance.

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Locayta’s Product Recommendations: Tesco.com employ this technology as a tool to increase their online conversion rates. The functionality generates highly relevant and personalised product suggestions alongside the browsing pages. As one of the most impact-full and effective online merchandising techniques in the market, this saw an immediate effect on Tesco.com’s sales and specifically with Lcoayta, the level of relevancy and personalisation here is key. and Working in real time, Locayta’s unique technology makes tailored suggestions using intelligent behavioural merchandising algorithms. These harness the collective information based on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

Locayta Product Accessory Recommendations Developing upon  Locayta’s Product Recommendations, this feature employs Locayta’s unique Balance Factor® technology which is developed in house. Providing Tesco.com with the ultimate control when it comes to the presentation of their product recommendations, the technology is able to sequence the products in a specific way, resulting in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need. Both of the above technologies can be set up to work automatically based upon user behaviour.

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Tesco.com – Some Feedback

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.

As one of the biggest success stories of retail in recent years (Superdry have experienced unprecedented retail boom), it’s safe to look to them as an example of how to get eCommetce right.  Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion which have helped them to grow  their following and online sales to more than 30 countries worldwide.  Keep reading to find out how they did it.

Locayta Behaviour
Guided Navigation
 
An intelligent navigation search  is able to facilitate a speedy, slick and seamless shopper experience, as for the Superdry shopper, finding the correct product quickly and efficiently is paramount.  To implement this, Superdry have employed Locayta’s techbology which allows customers to streamline their search options in mere moments and pinpoint their purchase with ease. The guided navigation search engine technology from Locayta, enables customers to personalise their search with options like size, category, colour and price.  This
 technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed.
 
Product Sequencing
Superdry have acknowledged the critical importance of visual merchandising to drive sales. As a result, they have turned to Locayta’s technology which allows them to manually manipulate their displays quickly and easily. It also responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web, not only for Superdry but also other clients including Boohoo and Tesco.
Implementing such technology discussed has been highly beneficial to Superdry as a business; customers enjoy a fuss-free purchasing experience whilst the brand itself has seen sales increase by up to 19%.

Some feedback…

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

If you want to know more about the features we have discussed above, you can visit www.locayta.com for a quick, FREE and easy demo here.

When researching potential online technical solutions, it can be tricky to know which ones are worth investment, and which ones are not. In truth, you can only know the true potential and perform-ability of a technical solution once its implemented. For many, this is not an option and such insight would be highly valuable. That’s why today. we’ve gathered a few quotes from existing Locayta Freestyle Merchandising users, to help understand the benefits and general experiences of investing in your online merchandising across search-led and visual merchandising online.

tesco1

Mark Wakeley, Change Manager at Tesco Clothing agrees, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Prezzybox

Founder and Managing Director Zak Edwards from Prezzybox.com has been pleased with the results. He said, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

boohoo

Catherine Turner, eCommerce Manager at Boohoo.com, is also pleased with the features, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.