One of the key merchandising features available to online retailers is Product Recommendations. These are commonly found within retail platforms as a way of pushing add on purchases and encouraging customers to increase their spend. In general, Product Recommendations not only serve to enhance your online product offer, they also have the ability to increase your average order values encouraging those higher order transactions. Product Recommendations regularly come out on top as one of the most highly beneficial in terms of driving sales revenue for online retailers. At Locayta, their Product Recommendations are highly specialised in employing an intelligently personalised technology, enhancing the success of Product Recommendations.
Using the collective intelligence based upon users’ behaviour on-site, Locayta are able to generate individually user by user based personalised product recommendations alongside the items currently being browsed By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. l customer actions including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time. a sure fire way to increase your conversion rates.
A user experience…
Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”
For more info…
Amongst the many services available from Locayta, Locayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.