When researching potential online technical solutions, it can be tricky to know which ones are worth investment, and which ones are not. In truth, you can only know the true potential and perform-ability of a technical solution once its implemented. For many, this is not an option and such insight would be highly valuable. That’s why today. we’ve gathered a few quotes from existing Locayta Freestyle Merchandising users, to help understand the benefits and general experiences of investing in your online merchandising across search-led and visual merchandising online.

tesco1

Mark Wakeley, Change Manager at Tesco Clothing agrees, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Prezzybox

Founder and Managing Director Zak Edwards from Prezzybox.com has been pleased with the results. He said, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

boohoo

Catherine Turner, eCommerce Manager at Boohoo.com, is also pleased with the features, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.