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As one of the largest companies in the UK, Tesco.com have a variety of tools at their disposal when it comes to optimising their online offering. Looking to boost their profitability across their virtual platform, Tesco.com turned to Locayta Freestyle Merchandising to explore their visual, behavioural and internal search merchandising technologies. . Keep reading to see how this is making a difference for them.

Tesco & Locayta Freestyle Merchandising

Since launching eleven years ago, Tesco.com’s eCommerce presence has gone from strength to strength including a online sales growth of 15% reported across their product portfolio in 2011. We;re discussing below the specific features taken on by Tesco.com from  Locayta Freestyle Merchandising and how they have impacted their online performance.

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Locayta’s Product Recommendations: Tesco.com employ this technology as a tool to increase their online conversion rates. The functionality generates highly relevant and personalised product suggestions alongside the browsing pages. As one of the most impact-full and effective online merchandising techniques in the market, this saw an immediate effect on Tesco.com’s sales and specifically with Lcoayta, the level of relevancy and personalisation here is key. and Working in real time, Locayta’s unique technology makes tailored suggestions using intelligent behavioural merchandising algorithms. These harness the collective information based on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

Locayta Product Accessory Recommendations Developing upon  Locayta’s Product Recommendations, this feature employs Locayta’s unique Balance Factor® technology which is developed in house. Providing Tesco.com with the ultimate control when it comes to the presentation of their product recommendations, the technology is able to sequence the products in a specific way, resulting in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need. Both of the above technologies can be set up to work automatically based upon user behaviour.

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Tesco.com – Some Feedback

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.