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Investing in an upgraded search for your retail website means much more than a few add on features here and there. Providing your customers with an advanced and more effective search functionality has a direct effect on sales and revenue driven by your online platform. Essentially, an intelligent search will be able to connect your users with your products in an effective and beneficial way for both you and your customers. Keep reading to see how the special features available from Locayta Freestyle Merchnandising, can do just this.

Locayta Search – The facts and figures

Locayta’s intelligent search functionality has the ability to raise sales on an online retail platform by up to 30%. Currently working with key retail players of all sizes, think Tesco.com, Boohoo.com and The British Museum, Locayta’s Search functionality is  one of the most specialist and advanced available on the market today. Strong believers in the power of online search, Locayta believe a large amount of online retailers are poorly served by their internal on-site search.

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What’s different about Locayta Search?

The team in house at Locayta pride themselves  in practising a unique and well researched approach to online search, which is not available elsewhere. Uniquely, Locayta Search is able to learn from user behaviour by documenting and reacting to customer interactions through the use of behavioural algorithms. In addition, Locayta search is able to provide the ability for retailers’ to factor in their own strategic objectives in controlling which specific products are displayed. Providing the perfect balance beteenlooking after the interests of both the customer, and the retailer, Locayta Search is unique and advanced.

Some feedback…

Locayta client boohoo.com said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.

What now?

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.