boohoo

As one of the top ten fashion eCommerce businesses of recent years, boohoo.com have experienced unprecedented success in the online world and have excelled within the online women’s clothing space expanding internationally. Known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com opted to use Locayta Freestyle Merchandising technology to improve their online offer. Resulting in optimised online merchandising as well as a fast, accurate and effective on-site search. Keep reading to find out more.

Boohoo.com and Locayta

Upon re-launching their site, Boohoo.com opted to work with Locayta Freestyle Merchandising to enhance their online merchandising and site search functionality. This included guided navigation which uses customised facets to increase the “search-ability” of products by displaying facets for the optimum visual representation of search results with refining options. Locayta also worked with Boohoo.com to implement complex interactive templates including a feature which allows users to “quick view” products without navigating away from the search results, encouraging lower clicks to purchase.

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In addition, Boohoo.com worked with Locayta to launch Behavioural Recommendations which are based on collective and/or individual user behaviour, and work to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. In connection with this, Boohoo.com also employ Rules Based Merchandising from Locayta which enables them to create a customised set of rules to control and optimise their customers’ search results via a field weighting system.

All of the above features discussed work to help Boohoo.com take control over their online sales performance and giving them the power to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

Feedback from boohoo.com

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at BoohooHow to get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.