As a technology company constantly working on new functionalities within the online merchandising arena, here at Locayta we’re really proud of our Freestyle Merchandising® innovations. Following extensive feedback from clients including the likes of Tesco.com, Superdry.com and boohoo.com, its proven that our search and merchandising functionality works to drive revenue, conversions and order values. Amongst the full feature set, one of our most unique is Locayta Balance Factor®. This provides the ability for retailers to employ both search driven merchandising as well as enabling retailers to determine their product sequencing on any page of their retail site.
What is Locayta Balance Factor?
Balance Factor is a key feature of Locayta’s technology, specifically within search and visual merchandising remits. Developed in-house by the Locayta team, the technology has been developed on a bespoke basis and is a registered technology. With the key theory being in the name, the technology is unique in providing the perfect balance of showing your customers what they want to see, as well as showing them the products you as the retailer, most want to promote. This works two fold in ensuring conversion from your customer, as well as allowing you to manipulate and optimise your stock levels in terms of revenue.
As an online retailer, maximising profits will be at the top of your list. Using Locayta Balance Factor®, you have the ability to prioritise product positioning on both search results and category pages, to optimise those products that make the most margin and earn you the most revenue. Using the same theory you can also use the strategic positioning technology to position products you may have a large amount of stock on, in optimum locations. You can do this using the simple dashboard in the Locayta interface, select specific products and tell Balance Factor by what percentage you want to prioritise those listings in results and displays. Your customers will still enjoy the same high grade web performance they expect, but will be shown those lines and products first to maximise your profit.
A client experience:
Chris Griffin, Head of Ecommerce at Superdry.com says…
“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”
Balance Factor can be used in conjunction with Locayta’s search, merchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for advice and a detailed look at what Locayta Balance Factor® can do!