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As an online retailer looking to grow your eCommerce offering, its sensible to weigh up the benefits that certain services can bring to your business. Today, we’re talking through the benefits of Locayta Freestyle Merchandising as well as looking at a key case study of a Locayta client and how they have benefited from launching with Locayta’s merchandising functionalities spanning all elements including behavioural merchandising, search and product recommendations.

Increase conversion rates

Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers working to heighten conversions.

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Higher average basket values

Locayta Product recommendations  are unrivalled in the  online merchandising arena. Uniquely, these are strongly based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This works to provide and generate highly personalised product suggestions alongside other purchase options on screen to your customers.

Reduce clicks to purchase

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the effectiveness of site search on your eCommerce platform, connecting your customers to your products.

A client experience: Tesco.com

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Want More?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.