mobileshopping

As an up and coming online retailer, getting mobile is a must. Embracing a new platform and using it to your advantage serves to embrace a new audience and widen your virtual appeal to a larger market. Research suggests that mobile shopping is an ever growing market; in 2011 mobile traffic made up only 6% of global internet traffic, this grew to 10% in 2012 and 15% in 2013. In fact some research suggests that mobile device traffic is set to overtake fixed internet access by 2014. Whether these figures are ambitious or not, this space is growing and online retailers need to be aware of this.

How to get mobile with the help of Locayta…

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A mobile shopping audience will welcome new ways of shopping, browsing and purchasing from your retail offer and they truly represent your future customer. Locayta Freestyle Merchandising are able to provide a quick and cost effective solution to online retailers wanting to embrace the platform and translate their comprehensive merchandising offer over to their mobile sector. Currently working with an array of clients on their online merchandising including  TescoPaperchase and Superdry, Locayta offer their skills an expertise in the mobile arena helping retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the market indicates, online retailers can be ready.

 

The ins and outs…

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Locayta M-Commerce is a click-to-buy iPhone shopping application which enables your customers to browse and search your product offering via the application, view product detail pages and add or remove items to / from basket. The innovative technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

As functionalirt that comes fully integrated into the Locayta Freestyle Merchandising® platform, Locayta M-Commerce is a quick and cost effective solution ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.