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Within the online retail sector, there’s no denying new statistics and reports indicating growth about shoppers’ buying habits online are promising. As the retail market online grows, the justification for investing time, efforts and funds within this platform is high. A recent report, Retail Futures 2018 Shop Numbers; Online and The High Street, found that consumer spending at high street stores is declining, from 50 percent in 2000 to a predicted 10.2 percent by 2014. By contrast, online retails are projected to make up 21.5 percent of retail sales by 2018 where in 2006 that figure was just 6.6 percent; more and more research like this suggests that for retail businesses, its worth focusing on your online platform  for a return of investment.

The report continued, “Online food sales are expected to grow quickly by 2018 to a 9.5% of market share and the non-food market share will be 32.1%. The reputation of online retailers is high: UK shoppers now believe that their orders will arrive on time, that the liklihood of fraud is low, and that online retailers have low-quibble returns. In the face of such information, it’s important for online retails to continue to look for ways to improve and enhance the effectiveness of their offer. With the promise of more and more traffic to your retail site, the challenge and area of influence comes in the ability, as a retailer, to convert those users to purchase. Below are a few ways you can work to enhance your conversion rates with the help of Locayta.

PR

Locayta Product recommendations ; Using intelligence from individual user behaviour on site as well as previous users’ behaviour in real time, this technology works to provide, generate and display highly personalised product suggestions alongside other purchase options as your customers browse your product selection on site, and are proven to increase conversion rates significantly for existing clients including Boohoo.com and Tesco.com.

Locayta’s Intelligent Site Search and Navigation: Significantly increasing the usability and effectiveness of site search on your eCommerce platform, the technology cleverly provides sites with a “Guided Navigation” framework which displays relevant refinement options allowing your users to drill-down their search. This connecting your customers to your products as effectively as possible with reduced c licks to purchase.

Locayta Behavioural Targeting: This works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.