Paperchase

Paperchase are one of those retail chains that have experienced unprecedented success in recent years. Alike to other Locayta clients, Boohoo.com and Superdry.com, growth has been fast and expansion online into the virtual retail sector one of opportunity. So how did they do it? As a well known physical store which are a common sight on the high streets of the UK, one might think online expansion would be one of ease. Even a well known brand needs to work to ensure the functionality and workability of their retail platform is optimised. Keep reading to see how Paperchase have worked with Locayta to do just this.

Locayta and Paperchase

One of the beneficial and easy quick-win merchandising solutions for many retailers online is the implementation of Product Recommendations. With the power to increase conversion rates by up to 15%, presenting your customers with appealing additional product purchases is effective in increasing the volume of high spends on your retail platform.

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At Locayta, Product recommendations are crucial to online retailing success and form a key part of the Freestyle Merchandising repertoire. Specifically designed at Locayta HQ, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site, and resultantly generates individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. Current Locayta client,  Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.