Product Sequencing

The ability to up-sell and cross-sell is key in driving your sales and overall revenue as an online retailer. Using key merchandising functionalities, online retailers can boost both conversion rates and average order values in order to progress and optimise the success of their online retail platform. You can enhance the up selling opportunities across your website by seizing all merchandising opportunities; research proves that cross-selling and up-selling functionality on websites has been proven to increase the revenue performance of websites by at least 15%.

Cross Selling and Locayta Freestyle Merchandising

Amongst other merchandising features, Cross selling at Locayta involves the placement of Product Recommendations across product detail pages and search results pages; this works to dramatically increase both conversion rates and average order values for online retailers. Another facet of cross selling at Locayta involves visual merchandising functionality making use of strategic product sequencing; this employs Locayta’s in-house developed technology, Locayta Balance Factor which makes use of optimised product ordering on search pages and on the home page. Specialising in developing a strong understanding of the relationship between products, user behaviour and product information, Locayta strategically positions likely purchase options on screen resulting in increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction.

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Cross Sellling at The British Museum

Locayta client, The British Museum’s Ecommerce Manager Fabrice Druelle is impressed with Locayta’s cross selling features, he said, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.”

What next?

The effect of the cross selling technologies discussed today, are immediate and results in increased conversion rates and higher average order values. Product RecommendationsBalance Factor and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.