Product Sequencing

Within the online merchandising arena, the placement of product online is key. As a clear influencer in driving sales and increasing conversion rates, strategically planned and carefully merchandised product sequencing ensures you realise your potential for all opportunities to guide your customer to purchase. Keep reading to find out how clients including Tesco.com, Boohoo.com and Superdry.com have made use of Locayta Product Sequencing with astounding results.

Locayta Product Sequencing – How does it work?

Locayta’s Product Sequencing technology enables retailers to pre-determine the ordering of products on their retail platform. Spanning both category pages as well as search results pages, Locayta Product Sequencing can be set up to be  either automatic, responding to user behaviour, or can be specifically manually set up by retail owners with targets in mind. Once set, a unique in-house developed technology called Locayta Balance Factor® works to automatically update the ordering of your products according to the guidelines.

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The Benefits

For existing clients including  Tesco.com, Boohoo.com and Superdry.com, the technology provides an important element of control, meaning they can specify the order of products by variable; this can be stock levels, newness, price, popularity or margin. As a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability, statistics show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers. 

Some Feedback…

 

ID-10031547Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.