As more and more of our shopping habits move online, the retail sector within eCommerce is booming. Whilst this presents opportunity and prosperity for online retailers, it also presents more and more competition. Getting your retail merchandising strategy right is fundamental here in ensuring you’re realising the true sales and revenue potential of your online platform.

Recent statistics from the IMRG Capgemini e-Retail Sales Index report that June 2013 saw UK online sales reach their highest level in 2 years showing a year-on-year online sales figure growth of 20%. The report goes on to suggest that the UK’s economic recovery is being stimulated through an increased growth in online spending, with the online retail market even exceeding an average growth forecast of 12% to record a 16% growth in the first half of the calendar year.


Whilst these impressive growth figures are promising for aspiring online retailers, its more important than ever to ensure that your online retail strategy is at its utmost effectiveness with the use of intelligent online merchandising. Locayta Freestyle Merchandising drives sales for clients including Boohoo, Superdry and Tesco, by upgrading three key elements of functionality on retailers’ sites. These include Site Search, Product Recommendations and Visual Merchandising. From using Locayta, retailers can expect on average a 19% increase in revenues after deploying Locayta’s technology.

Locayta Product recommendations  use information gathered on your site on individual user behaviour and previous users’ behaviour to generate highly personalised product suggestions to your customers as they browse your product selection on site. These currently work to increase conversion rates and average basket values.

Locayta’s Intelligent Site Search and Navigation is able to improve the effectiveness of internal site search on your eCommerce platform with a “Guided Navigation” displaying refinement options, users can narrow down their search. This has resulted in a significantly reduced number of clicks to purchase for customers.


Locayta Behavioural Targeting uses unique behavioural merchandising algorithms to market specifically to users who have previously abandoned your site without purchasing. This makes use of an already engaged audience with high conversion rates.

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Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.