Working with an array of clients including Superdry, Tesco and Boohoo, Locayta Freestyle Merchandising has a proven track record of installing effective and fruitful merchandising strategies across online businesses. With an average increase online sales of between 15 – 30%, increased average revenue per site, reduced clicks to purchase, proven higher retention rates and increased customer satisfaction, Locayta Freestyle Merchandising enables retailers to take total control over their online sales performance. Using a collective intelligence approach including Behavioural Merchandising, Locayta’s functionality is able to optimise search results as well as manage effective product presentation and product recommendations, resulting in satisfied customers, increased revenue and enhanced business management visibility.
Behavioural Merchandising – How does it work at Locayta?
Behavioural Merchandising: Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue in an online retail context. As one element of Locayta Freestyle Merchandising, their behavioural technologies work on real-time customised recommendations based on user online user behaviour. Whether this is based solely on the customer’s actions or a collective intelligence approach based on other past and present user behaviour, the results are personalised to the user interaction. This can be based on customised metrics to meet the clients objectives. For example, stock levels, most popular, newest product. This feature puts the client in control over their customer experience and increases business management control and visibility.
Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”
The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.