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As an online retailer, connecting your customer to your product is key. Search box queries make up a significant proportion of overall sales on your retail platform, so ensuring it performs to the optimum level is important. In a recent study, KISSmetrics asked 100 people to describe their search behaviours when looking for specific products online. Their responses generally showed over half prefer to use on-page navigation, while 47% of respondents prefer to filter down to specific product details (size, color, etc.) on the product page itself”. With this in mind, search feature must remain a focus and area of development for all online retailers keen to develop their revenues.

Locayta Search – The benefits

Currently working with a range of online retailers from Tesco, Boohoo and Superdry, Locayta’s search functionality spans across search box features as well as an enhanced guided navigation. For existing clients, the results of Locayta’s intelligent search functionality have seen sales rise by up to 30%. In addition, the technology connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. Keep reading to find out some of the unique features available which work to achieve these figures.

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Case Study – Locayta Search and Workwear House

New Locayta client, Workwear House, came to Locayta looking to improve their current online offer. Employing Locayta’s Intelligent Search, Workwear House were able to present search results within a guided navigation framework, which has been a revelation to the company according to Managing Director, Damon Horney. “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities.”

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He added, “Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service.”

The Results

Locayta Search offers the perfect balance between looking after the interests of both the customer, and the retailer. Damon said, “We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.”

For more information

Locayta Intelligent Site Search and Navigation can be used as a stand-alone product or as a part of the full Locayta Freestyle Merchandising® platform. To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.