A recent report from the Office of National Statistics has found that, “Average weekly spending online in July 2013 was £586.6 million. This was an increase of 10.7% compared with July 2012.” As online spending continues to grow at such an exponential rate, as online retailers, there are ways we can work to optimise and enhance the success our online retail properties can yield in terms of revenues and profitability. Locayta Freestyle Merchandising works with clients including Tesco, Boohoo and Superdry, to enhance sales and drive conversion rates and average basket values.

How do they do it?

Locayta works with three key areas of functionality within retailers’ sites; these include site search, product recommendations and visual merchandising. By upgrading the effectiveness of these three areas, Locayta’s results have seen increases in sales of up to 30%.

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Locayta Search

Locayta are able to enhance the searchability of retailers’ sites by working as a search that learns from what customers are searching for as well as providing sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology; this allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability.

Feedback on Locayta Search from Superdry… 

“We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth.”

Head of eCommerce at Superdry Chris Griffin

Product Sequencing

Locayta Product Recommendations

When it comes to product recommendations, Locayta employ behavioural algorithms which work to produce relevant and personalised product recommendations based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms, operate automatically with recommendations being constantly updated.

Feedback on Locayta Product Recommendations from Tesco… 

“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support.”

Change Manager at Tesco Clothing Mark Wakeley, 

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Locayta Visual Merchandising

Locayta’s visual merchandising spans a whole host of specific areas on site; it works intelligently to organise the appearance of your online store in all areas from driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you.

Feedback on Locayta Visual Merchandising from Boohoo… 

“When a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

 eCommerce manager at Boohoo Catherine Turner

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.