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Increasing bottom line numbers such as conversion rates and average basket values works to drive your business forward. Whilst increasing traffic and investing in SEO for many online retailers seems like an obvious option, whilst it does have its merits, working with the existing audience you have visiting your platform and optimising their visits resulting in higher conversions to purchase and larger spends, has a direct impact on your revenues and sales potential. One of the key merchandising features available to achieve this is Product Recommendations. At Locayta, Product Recommendations are highly specialised and employ an intelligently personalised technology based on behavioural algorithms, enhancing the success of these features across retail platforms. Existing clients include  Product Recommendations.

Locayta Product Recommendations

PR

Locayta Product Recommendations gather collective intelligence based upon users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen placed alongside the items currently being browsed.

Increase Conversion Rates

The high level of relevancy and personalisation guarantees a high and effective uptake percentage on product suggestions. Customer actions such as viewing, adding to basket and purchasing, will adjust in real-time influencing the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time – a guaranteed way to increase your conversion rates.

Increase Average Basket Values

Uptake in terms of adding additional items to basket encouraging multiple puchases is dramatically increased with the level of personalisation here. Products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.

Some user experiences…

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

British Museum Company

eCommerce Manager, Fabrice Druelle  said, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out the full merchandising and search platform in the coming months. It’s an exciting time.”

Paperchase

Adrian Spence, Head of eCommerce, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.