Improved Search Engine Optimisation is a common topic for online retailers and technology experts. As a retailer, one of the most effective ways of improving the performance of your retail platform, as well as and seeing increased conversion rates, is to directly increase the amount of traffic and visitors your site receives. Often, this practice involves a timely research and a lengthy testing process to ensure your SEO initiatives are effective. Locayta’s effective SEO Page Builder is able to dynamically create SEO friendly pages to increase the traffic to your site. Read on to find out how Locayta can help you.

Why improve your SEO?

Optimising your search engine optimisation with key words ensures it is easily detectable by highly populated search engines and directly directly results in an increased volume of traffic to your retail platform. Improving your SEO has beneficial impacts to your online business all round; a higher volume of visitors equates to a higher proportion of conversions, meaning a higher volume of sales and overall revenue for your business.


How does it work?

Locayta’s SEO Page Builder

Unique in its autonomy and dynamic capabilities, Locayta’s SEO page builder is able to create SEO optimised pages based on search terms keyed into your retail platform, which in turn increases the traffic to your site. Their uniquely developed technology is able to turn internal site searches into highly focused and relevant SEO pages on your site, increasing the volume of relevant organic search pages to your website. This saves the time consuming task of manually optimising pages within your website. The is the most time efficient and technologically intelligent method of creating detailed SEO-friendly pages, which are dictated, directed and decided by your customers, that will increase the organic search traffic to your site.

An example…

Locayat Shop Window

SEO was a significant factor in Locayta client, Everywine’s agenda, when approaching Locayta to aid the success of their online merchandising. Dependant upon site ranking on the likes of Google, many such sites rely upon SEO to increase organic search visitor traffic to the site. Locayta’s SEO Page Builder resulted in an increase of visitor numbers by 20.57%.

What next?

Amongst the many services available from Locayta, Locayta’s SEO page builder comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.