Archive for November, 2013


Superdry
Looking at eCommerce retail success stories that have hit the headlines over the past years, Superdry make it pretty high up on the list. The casual urban inspired fashion brand has raised it’s profile over the last eighteen months, and this is only reflected in the sales; the brand are reporting that online sales rose by 28% and are now worth 11% of the group’s revenues. With impressive like for like growth figures, it begs the question, what are Superdry.com doing so right? Keep reading to see how Locayta Freestyle Merchandising helped Superdry acheive such numbers and have enabled them to now sell to customers in more than 100 countries.

The Problem…

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Head of eCommerce Chris Griffin at Superdry explains, “We undertook extensive research to find a system that could improve our search and merchandising performance. It’s essential that Superdry’s international sites can compete effectively with localised providers. It’s not just about branding, it’s about fully integrated localised communication. Before we discovered Locayta our visual merchandising was manually controlled and generated clunky, cumbersome results”. With a demanding merchandising requirement, including international expansion, Superdry turned to Locayta.

The Solution…

So how did Locayta help? Taking on several aspects of their feature set, Locayta worked with Superdry.com to implement a flexible way of recreating the power of high street product displays online.

Locayta Behaviour
Guided Navigation: Superdry have employed Locayta’s intelligent navigation search which allows customers to streamline their search options in mere moments and pinpoint their purchase easily. The guided navigation search engine technology allows Superdry.com customers to personalise their search with options like size, category, colour and price, interacting immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options on display.
Visual Merchandising : Superdry also implemented Locayta’s Visual Merchandising technology, which allows them to manually manipulate their product displays quickly and easily. In addition, the technology responds dynamically to metrics data from the site, such as stock availability, popularity and newness, to sequence and optimise product displays automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon Locayta’s unique Balance Factor technology.

The Results…

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Head of eCommerce Chris Griffin comments, “Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.” He added, “Locayta offered the perfect combination of tools for the job. We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest”.

To find out more on Locayta Freestyle Merchandising®  and see how they can aid the expansion of your retail site, visit www.locayta.com for a quick, FREE and easy demo >>

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Black Friday has become a world famous phenomenon, often regarded as the beginning of the Christmas shopping season, when many retailers serve up tempting offers and irresistible promotions to give their sales a boost; research proves it to routinely have been the busiest shopping day of the year since 2005. With the festive shopping season about to hit its peak and optimum amounts of visits set to hit both stores and online retail locations, as an eCommerce vendor, this is not an opportunity to be missed. Following on from Black Friday comes Cyber Monday – the day dedicated to online bargains and shoppers, in fact, a new forecast from Nielsen reveals the continuing trend of consumers shunning the stores on Black Friday in favour of logging-on on Cyber Monday.

The report continued, “Even of those who do plan to shop on Black Friday, only 13% plan to do so in a physical store, down from 17% last year, and 51% plan to shop online. Cyber Monday will see 88% of consumers use their computers to bag a deal. The manic online shopping day will also see traffic from mobile devices with 37% planning to use a tablet to shop and 27% a smartphone”. It seems in today’s day and age, both Black Friday and Cyber Monday provide opportunities for online retailers.

How to optimise sales during this period

Whilst your retail platform is bound to be subject to peaks and troughs in terms of traffic and a volume of visitors, its only logical to make the most of opportunities that arise such as Black Friday and Cyber Monday. Here are a few features to help you do just that with Locayta Freestyle Merchandising…

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Locayta Search enhances the searchability of retailers’ sites by working as a search that learns from customer behaviour. For existing clients including Tesco.com and Boohoo.com, the technology discovers what customers are searching for in order to influence search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which enables retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability.

Locayta Product Recommendations are the best in the market. Also employing behavioural algorithms, they work to produce relevant and personalised product recommendations based upon users’ behaviour in browsing, adding to basket and purchasing. Best thing is, once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on site activity.

Locayta Visual Merchandising works intelligently to organise the appearance of your online store from driving the display of visual elements on your site including product sequencing, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you.

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Get involved…

So if you’re looking to optimise your audience this eCommerce season across Black Friday and Cyber Monday, look no further. Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Prezzybox

 

Boosting conversion rates is at the top of eCommerce vendors wish-list – who wouldn’t want to increase the percentage at which your retail platform converts site visitors into paying customers? There are many variables and countless discussions around improving this statistic, some more effective than others. Below we will be looking at one case study, in which the Locayta Freestyle Merchandising feature set was able to dramatically increase conversions of gift etailer, Prezzybox.com.

 

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Finding a solution to the problem… 

Every great product and technology provides an ideal solution to a key problem. For Founder and Managing Director at Prezzybox.com, Zak Edwards, this was the manual task of applying multiple updates across hundreds of categories on a daily basis on his eCommerce platform. He recalls,“It was incredibly cumbersome. We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range”. He added, “We looked at building our own system, but then we were introduced to Locayta. I was immediately impressed. When you see how simple Freestyle Merchandising is to use you would never guess how sophisticated the technology really is”.

The technology bit… 

Intelligent technology for optimised merchandising

After much research in the market place, Zak decided to implement Locayta’s Balance Factor technology. This works to resolve his, and many retailers’ problem, of applying multiple updates across multiple categories on his website, in an efficient, timely and standardised manner. Locayta’s Balance Factor works by  cleverly adjusts the weighting of search and category results within the Prezzybox.com site, meaning that as well as responding dynamically in real-time to user behaviour, product displays can be manipulated with Prezzybox.com‘s own stock control and promotional strategies. The technology also gives Prezzybox.com the ability to create filter criteria to match seasonal promotions, gift categories and internal variables within the business. Most crucially, all decisions are applied automatically across every category, eliminating any margin for error and ensuring that their customers experience accurate results every time.

The results…

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“It’s been a revelation,” says Zak, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta”. He added, “Implementation was great – very flexible and amenable. Locayta’s people can speak our language, easily translating between technical detail and layman’s terms. They’re receptive to our ideas and happy to include our suggestions for further technological development. It’s a well priced, user-friendly system that has saved us untold time as well as dramatically increasing conversion rates”.

Want to know more? Visit Locayta.com today.

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When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part and has become once of the most rapid areas for growth and potential for online retailers. Recent reports indicate that here has been a 150 per cent increase in shopping via smartphones, such as the iPhone or Samsung Galaxy, compared to a year ago.

Industry expert Tina Spooner of IMRG, confirmed that, “The record monthly growth in September is an indication of increasing consumer confidence and with smartphone year-on-year sales growth reaching an impressive 150 per cent, it is also evident that shoppers are becoming more comfortable with shopping via their mobile devices.” Many online retailers are keen to embrace this area of growth; in a study conducted by Shop.org which deduced the top areas of focus for online retailers in 2013,“Two out of five retailers cited initiatives that we categorized as ‘omni-channel integration’. One strategy is making it easier for both consumers and retailers to see what inventory is available. Since consumers now expect to be able to shop anywhere, any time, there could be much more of cross-channel integration going forward”.

Locayta M-Commerce

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Locayta Freestyle Merchandising provide a quick and cost effective solution to online retailers wanting to embrace the mobile platform and translate their  retail offer over to their mobile sector, without requiring changes to their main retail site. Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application; this includes viewing product detail pages and add or remove items to / from basket. The technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

Where to start?

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Locayta currently work with a list of clients on their online merchandising including  TescoPaperchase and Superdry. Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.  The technology comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

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We all know when it comes to looking at booming business and potential successes of the future, online is the place to visit. With year on year growth for the online retail sector at it’s peak, there’s no denying the potential held within this arena. Recent news reports claim that online retailers are seeing their fastest growth in sales in 13 years and even go as far as to confirm Britain as the internet shopping capital of the world. In addition, the e-Retail Sales Index compiled by industry experts IMRG and Capgemini, reported that web sales rose by 13% last month compared with August, and were 20% higher than in September last year.

What do the industry experts say?

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Tina Spooner of IMRG, said: ‘The latest Index results are encouraging as we enter the fourth quarter, with retailers preparing for the crucial festive trading period”. Chris Webster, the head of retail consulting at Capgemini, said: ‘This month’s Index is a good indicator that we are headed towards economic recovery, and a great sign for a strong Christmas. The fact that e-retail has seen its sharpest period of growth for September suggests that consumers are shopping with confidence.”

Realise the potential of your retail platform…

With reports like this in the headlines, it can be extremely encouraging for online retailers out there. revenues and profitability. As online merchandising experts,  Locayta Freestyle Merchandising works with clients including Tesco, Boohoo and Superdry, to enhance sales and drive conversion rates and average basket values, and help them to make the most of the growth and potential that exists within the online retail sector.

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How to increase Conversion Rates and Average Basket Values

As a retailer, looking to enhance the amount of sales you are driving is intuitive and especially in this successful climate. Locayta employ a number of different merchandising approaches to help retailers and existing clients to boost their conversion rates, average basket values as well as general sales revenue. A few, are outlined below.

Locayta Product recommendations  provide your customers with highly relevant and personalised product recommendations. They are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time, which works to provide, generate and display the product suggestions alongside other purchase options on screen to your customers.

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework. Locayta have one of the most advanced and effective on-site search solutions available on the market. It is able to display relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.

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Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned your site without purchasing. The behavioural algorithms review the users’ previous interactions on your site and make relevant, tailored and highly personalised product suggestions to your returning customers across recommendations, search results and more.

The next steps…

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

As an online retailer, looking to those who have experienced extreme success within the eCommerce world is logical course of action to aim for similar success for oneself. Pure-play online retailer Boohoo.com are a prime example. After launching in 2006, the fast fashion retailer has gone from strength to strength – last December the retailer even managed to more than double its revenues year on year; Sales were up 128%. So why is this? How have Boohoo.com experienced such growth and success over the past seven years?

Alongside an obvious winning combination of great product, great prices and a large and keen customer base, Boohoo have really invested in ensuring the online customer experience is at the highest standard to result in not only a happy customer base, but more successful revenues for themselves. To do this, Boohoo.com turned to Locayta Freestyle Merchandising  to help manage their on-site search as well as their visual merchandising functionalities.  Locayta were able to offer a dynamic and scalable architecture as well as extremely flexible implementation resulting in personalised merchandising and a fast accurate and effective on-site search.

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Key deliverables identified here include advanced guided navigation, which intelligently presents search results in a intuitive navigation framework, visual merchandising, translating traditional in-store visual merchandising techniques online, behavioural recommendations, which uses customer behaviour to place, promote and display products in order to maximize retail sales revenue and finally  rules based merchandising functionality which has proven to increase sales by 15 – 30%.

What do Boohoo.com say?

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Get involved…

The features discussed assist online retailers like Boohoo.com to increase their site searchability and product findability for their online customers.  The result for online retailers include less clicks to purchase, increased online purchases, improved customer satisfaction and retention  and greater control over their online sales performance. Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Across a wide portfolio of functionalities, here at Locayta, we work to optimise search results on retailers’ sites as well as manage effective product presentation and product recommendations; this in turn enables retailers to take total control over their online sales performance as a whole. For previous clients including the likes of Superdry, Tesco and Boohoo, Locayta’s technology has proven results with satisfied customers, increased revenue and enhanced business management visibility. Not only this but the technology works to improve bottom line numbers reporting an average increase online sales of between 15 – 30%, increased average revenue per site, reduced clicks to purchase and proven higher retention rates. Today we’re looking at Visual Merchandising, and how this works to achieve such astounding results. 

Visual Merchandising – How does it work at Locayta?

Visual Merchandising: Organises the appearance of your online store; this spans driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock). An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

Catherine Turner, eCommerce manager at Boohoo ans existing Locayta client, says. “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Get Involved

The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Visual Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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Being able to report an average increase online sales of between 15 – 30% as well as increased average revenue per site, reduced clicks to purchase, higher retention rates and increased customer satisfaction, Locayta Freestyle Merchandising is rapidly being discovered by aspiring online retailers across the web. When it comes to search, one of the most contested topics within the online retail market, here at Locayta we pride ourselves in being able to offer the most sophisticated and advanced search technologies out there helping users find what they are looking for. Existing clients include Superdry, Tesco and Boohoo, Locayta Freestyle Merchandising has a proven track record of implementing effective search strategies across online businesses. Locayta Search connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. Read on to find out more.

Search – How does it work at Locayta?

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Search-Driven Merchandising:  Generally, Search-Driven Merchandising, sometimes known as ‘Searchandising’ uses what the user has searched for or what has been discovered in the search results, to change the behaviour of the site. Locayta Search learns from what customers are searching for and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Head of eCommerce Chris Griffin at existing client Superdry, says, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

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Get Involved

The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Locayta Search is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.