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Being able to report an average increase online sales of between 15 – 30% as well as increased average revenue per site, reduced clicks to purchase, higher retention rates and increased customer satisfaction, Locayta Freestyle Merchandising is rapidly being discovered by aspiring online retailers across the web. When it comes to search, one of the most contested topics within the online retail market, here at Locayta we pride ourselves in being able to offer the most sophisticated and advanced search technologies out there helping users find what they are looking for. Existing clients include Superdry, Tesco and Boohoo, Locayta Freestyle Merchandising has a proven track record of implementing effective search strategies across online businesses. Locayta Search connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. Read on to find out more.

Search – How does it work at Locayta?

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Search-Driven Merchandising:  Generally, Search-Driven Merchandising, sometimes known as ‘Searchandising’ uses what the user has searched for or what has been discovered in the search results, to change the behaviour of the site. Locayta Search learns from what customers are searching for and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Head of eCommerce Chris Griffin at existing client Superdry, says, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

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Get Involved

The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Locayta Search is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.