Across a wide portfolio of functionalities, here at Locayta, we work to optimise search results on retailers’ sites as well as manage effective product presentation and product recommendations; this in turn enables retailers to take total control over their online sales performance as a whole. For previous clients including the likes of Superdry, Tesco and Boohoo, Locayta’s technology has proven results with satisfied customers, increased revenue and enhanced business management visibility. Not only this but the technology works to improve bottom line numbers reporting an average increase online sales of between 15 – 30%, increased average revenue per site, reduced clicks to purchase and proven higher retention rates. Today we’re looking at Visual Merchandising, and how this works to achieve such astounding results. 

Visual Merchandising – How does it work at Locayta?

Visual Merchandising: Organises the appearance of your online store; this spans driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock). An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

Catherine Turner, eCommerce manager at Boohoo ans existing Locayta client, says. “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Get Involved

The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Visual Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.