boohoo

As an online retailer, looking to those who have experienced extreme success within the eCommerce world is logical course of action to aim for similar success for oneself. Pure-play online retailer Boohoo.com are a prime example. After launching in 2006, the fast fashion retailer has gone from strength to strength – last December the retailer even managed to more than double its revenues year on year; Sales were up 128%. So why is this? How have Boohoo.com experienced such growth and success over the past seven years?

Alongside an obvious winning combination of great product, great prices and a large and keen customer base, Boohoo have really invested in ensuring the online customer experience is at the highest standard to result in not only a happy customer base, but more successful revenues for themselves. To do this, Boohoo.com turned to Locayta Freestyle Merchandising  to help manage their on-site search as well as their visual merchandising functionalities.  Locayta were able to offer a dynamic and scalable architecture as well as extremely flexible implementation resulting in personalised merchandising and a fast accurate and effective on-site search.

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Key deliverables identified here include advanced guided navigation, which intelligently presents search results in a intuitive navigation framework, visual merchandising, translating traditional in-store visual merchandising techniques online, behavioural recommendations, which uses customer behaviour to place, promote and display products in order to maximize retail sales revenue and finally  rules based merchandising functionality which has proven to increase sales by 15 – 30%.

What do Boohoo.com say?

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Locayta-click-to-buy

Get involved…

The features discussed assist online retailers like Boohoo.com to increase their site searchability and product findability for their online customers.  The result for online retailers include less clicks to purchase, increased online purchases, improved customer satisfaction and retention  and greater control over their online sales performance. Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.