We all know when it comes to looking at booming business and potential successes of the future, online is the place to visit. With year on year growth for the online retail sector at it’s peak, there’s no denying the potential held within this arena. Recent news reports claim that online retailers are seeing their fastest growth in sales in 13 years and even go as far as to confirm Britain as the internet shopping capital of the world. In addition, the e-Retail Sales Index compiled by industry experts IMRG and Capgemini, reported that web sales rose by 13% last month compared with August, and were 20% higher than in September last year.

What do the industry experts say?


Tina Spooner of IMRG, said: ‘The latest Index results are encouraging as we enter the fourth quarter, with retailers preparing for the crucial festive trading period”. Chris Webster, the head of retail consulting at Capgemini, said: ‘This month’s Index is a good indicator that we are headed towards economic recovery, and a great sign for a strong Christmas. The fact that e-retail has seen its sharpest period of growth for September suggests that consumers are shopping with confidence.”

Realise the potential of your retail platform…

With reports like this in the headlines, it can be extremely encouraging for online retailers out there. revenues and profitability. As online merchandising experts,  Locayta Freestyle Merchandising works with clients including Tesco, Boohoo and Superdry, to enhance sales and drive conversion rates and average basket values, and help them to make the most of the growth and potential that exists within the online retail sector.


How to increase Conversion Rates and Average Basket Values

As a retailer, looking to enhance the amount of sales you are driving is intuitive and especially in this successful climate. Locayta employ a number of different merchandising approaches to help retailers and existing clients to boost their conversion rates, average basket values as well as general sales revenue. A few, are outlined below.

Locayta Product recommendations  provide your customers with highly relevant and personalised product recommendations. They are based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time, which works to provide, generate and display the product suggestions alongside other purchase options on screen to your customers.

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework. Locayta have one of the most advanced and effective on-site search solutions available on the market. It is able to display relevant refinement options allowing your users to drill-down their search. This significantly increases the usability and effectiveness of site search on your eCommerce platform, connecting your customers to your products.


Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned your site without purchasing. The behavioural algorithms review the users’ previous interactions on your site and make relevant, tailored and highly personalised product suggestions to your returning customers across recommendations, search results and more.

The next steps…

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.