Prezzybox

 

Boosting conversion rates is at the top of eCommerce vendors wish-list – who wouldn’t want to increase the percentage at which your retail platform converts site visitors into paying customers? There are many variables and countless discussions around improving this statistic, some more effective than others. Below we will be looking at one case study, in which the Locayta Freestyle Merchandising feature set was able to dramatically increase conversions of gift etailer, Prezzybox.com.

 

problem

Finding a solution to the problem… 

Every great product and technology provides an ideal solution to a key problem. For Founder and Managing Director at Prezzybox.com, Zak Edwards, this was the manual task of applying multiple updates across hundreds of categories on a daily basis on his eCommerce platform. He recalls,“It was incredibly cumbersome. We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range”. He added, “We looked at building our own system, but then we were introduced to Locayta. I was immediately impressed. When you see how simple Freestyle Merchandising is to use you would never guess how sophisticated the technology really is”.

The technology bit… 

Intelligent technology for optimised merchandising

After much research in the market place, Zak decided to implement Locayta’s Balance Factor technology. This works to resolve his, and many retailers’ problem, of applying multiple updates across multiple categories on his website, in an efficient, timely and standardised manner. Locayta’s Balance Factor works by  cleverly adjusts the weighting of search and category results within the Prezzybox.com site, meaning that as well as responding dynamically in real-time to user behaviour, product displays can be manipulated with Prezzybox.com‘s own stock control and promotional strategies. The technology also gives Prezzybox.com the ability to create filter criteria to match seasonal promotions, gift categories and internal variables within the business. Most crucially, all decisions are applied automatically across every category, eliminating any margin for error and ensuring that their customers experience accurate results every time.

The results…

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“It’s been a revelation,” says Zak, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta”. He added, “Implementation was great – very flexible and amenable. Locayta’s people can speak our language, easily translating between technical detail and layman’s terms. They’re receptive to our ideas and happy to include our suggestions for further technological development. It’s a well priced, user-friendly system that has saved us untold time as well as dramatically increasing conversion rates”.

Want to know more? Visit Locayta.com today.