Christmas has been and gone and the January sales are in full swing, but how did the eCommerce world fair within what is often described as the busiest retail period of the year? Initial statistics are good indicating what we all want to hear; its safe to say eCommerce and online sales are on the rise.
That statistics are in…
John Lewis reported that internet orders on Christmas Eve were up 13% on 2012 and Christmas Day sales up 19%, whilst industry experts Experian stated that online sales were becoming more important each year as actual footfall – people visiting High Street shops – was down 7.6% in the week leading up to Christmas, which is in fact due to the increasing popularity of online shopping. A report conducted by the Office of National Statistics concluded that online sales hit a record reaching and overall 11.9% of total sales.
How can growing a growing retail market help me to optimise my website?
Obviously such news is music to the ears of to ambitious online retailers; a growing audience is a good one to base your business around. However it does mean that its more important than ever to ensure that your online retail merchandising techniques are truly optimising the potential of your retail platform. Retail success stories including clients such as Boohoo, Superdry and Tesco, ensure they are doing this by employing Locayta Freestyle Merchandising to upgrade three key elements of functionality on their sites resulting in on average a 19% increase in revenues. Keep reading to see how Locayta’s Site Search, Product Recommendations and Visual Merchandising technologies achieve this.
Locayta’s Intelligent Site Search and Navigation: A fundamental element of functionality is the ability to connect your customer to the product they are looking for. Locayta are able to improve the effectiveness of internal site search on your eCommerce platform with a “Guided Navigation” which works by displaying refinement options from which users can narrow down their search resulting in a significantly reduced number of clicks to purchase for customers.
Locayta Product recommendations: As one of the most successful merchandising techniques out there, Locayta’s are unique in their ability to use information gathered on your site from individual user behaviour and previous users’ behaviour, to generate highly personalised product suggestions to your customers resulting in increased conversion rates and average basket values.
Locayta Behavioural Targeting: Responding to and acting on your user’s behaviour on site is essential to ensure you are delivering what they need. Locayta’s technology uses unique behavioural merchandising algorithms to market specifically to users who have previously abandoned your site without purchasing making use of an already engaged audience with high conversion rates.
What are you waiting for?
Amongst the many services available from Locayta, Locayta Product recommendations , Locayta Visual Merchandising, Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.