As an online retailer providing a complex product offer to a large consumer market, it can be difficult to ensure your are engaging with your audience and enticing them to shop. Stationary and furniture supplier, Paperstone, have done just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.  Keep reading to find out more.

The Problem

IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options, whereas now we can use guided navigation. We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”



The Solution

Paperstone implemented Locayta’s Intelligent Navigation. This works with Paperstone’s product data enabling their customers to drill-down into certain refinement options set out by Paperstone, which can be anything from category, brand, price, colour, size, newness and more. Paperstone can then decide which options are displayed to their customers and in which order. Multiple configurations are possible within Locayta’s technology, meaning Paperstone can optimise different types of searches as well as specific search terms.  Another element of Locayta Freestyle Merchandising which enhances Papertone’s existing strategy is Locayta Balance Factor®; using Locayta’s bespoke technology the Paperstone team can manipulate the display of products on their site on category and search results pages to optimise and acheive their current business objectives.

The Results

George reports that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.” Even though it’s early days George is positive about the impact Freestyle Merchandising has had on site performance. “We’ve observed a much greater engagement with our search in general. It’s a vast improvement on what we had previously. The foundation feels like it’s definitely in place. In terms of where we’re going we’re always looking to improve our ecommerce platform, so we’ll be exploring more of the features Locayta in the future.”


Your turn…

Alongside many other services available from LocaytaIntelligent Site Search and Locayta Balance Factor are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit for a quick, FREE and easy demo.